Modere, a worldwide, live-clean lifestyle essentials brand, has announced the opening of its new brand experience center located at 155 Spring St. in SoHo in New York City.
The center displays Modere’s branded, award-winning portfolio of clean lifestyle products. Popular brands featured include its multi-patented Liquid BioCell collagen, the award-winning Modere CellProof skin care range, the bestselling Lean Body System and the company’s newest innovation, Modere Axis TreBiotic.
“We believe everyone deserves effective clean label alternatives to the products they rely on daily,” Modere CEO Asma Ishaq said. “With the booming trend toward increasing environmental and community consciousness, this is an opportune time for Modere to introduce an experience center that tangibly delivers what it feels like to adopt a live clean lifestyle, furthering our progress in educating people about the importance of reducing exposure to controversial chemicals.”
The grand opening of Modere’s brand experience center marked the company’s expansion within the direct-to-consumer channel. “In addition to offering an enhanced, immersive product experience to both new and loyal customers, this hands-on concept also will help us gain valuable insights into how consumers interact with our products and obtain real-time feedback on new products in development — an ideal complement to our dynamic e-commerce channel,” Ishaq added.
Modere is a portfolio company of Z Capital Partners, L.L.C., the private equity fund management platform of Z Capital Group, L.L.C. (together with its affiliates, “ZCG”), a privately held investment firm. The Modere brand experience center at 155 Spring St. (between West Broadway and Wooster Street) is open daily from 11 a.m. to 7 p.m. ET.
For more information, visit Mōdere.com.
