SOHO
The New You Miracle Band Launches Initiative to Support Independent Retailers
Florida-based The New You Miracle Band (TNYMB), a brand of New You Naturals LLC, announced a new initiative to recognize and support independent natural retailers. In what is believed to be a first-of-its-kind initiative, TNYMB launched a Retailer Appreciation Giveaway across three major industry events—the 2026 MAHO Expo, the 2026 SOHO Expo and the 2027 ...
Getting the Most From Attending Trade Shows
Speaking from the perspective of a retailer on trade shows I hope will not only encourage my fellow retailers to be re-invigorated but also gain insight on why the gathering of your peers is imperative to growing, maintaining and excelling in your markets. Many of us go back to when “the show” was something we ...
SENPA, VRM Media Announce Partnership For SOHO 2024
Natural products industry trade association SENPA, producer of the annual SOHO Expo in Orlando, FL, announced that VRM Media has been named as its official Sales & Marketing Partner for the upcoming SOHO 2024 trade show. As part of the partnership, henceforth the Sales Department of VRM Media (publisher of Vitamin Retailer, Natural Practitioner and ...
SENPA Announces New Dates for SOHO Expo
On Jan. 8, SENPA (New Port Richey, FL) announced its SOHO Expo will be held in September beginning with the 2024 show. SOHO Expo will continue to be held at the Gaylord Palms Resort and Convention Center in Orlando, FL. Prior to the announcement, SOHO Expo was typically held around the first week of December. ...
SOHO Expo Lectures Cover a Range of Health Topics
During SENPA’s 2023 SOHO Expo, held Dec. 1-3, three major natural product branded product companies hosted sponsored lectures. Across three days, Enzymedica (Venice, FL), EuroPharma (Green Bay, WI) and Bluebonnet Nutrition (Sugar Land, TX) hosted one lecture each at the Gaylord Palms Resort and Convention Center in Orlando, FL. The lectures covered a wide range ...
Modere Opens Brand Experience Center in New York City
Modere, a worldwide, live-clean lifestyle essentials brand, has announced the opening of its new brand experience center located at 155 Spring St. in SoHo in New York City. The center displays Modere’s branded, award-winning portfolio of clean lifestyle products. Popular brands featured include its multi-patented Liquid BioCell collagen, the award-winning Modere CellProof skin care range, ...
SENPA’s Third Road Show a Success
The Southeast Natural Products Association (SENPA) announced that the 3rd annual 2017 Strategies for Success Road Show for Independent Retailers held in Orlando, FL, Nashville, TN, Birmingham, AL and Charlotte, NC was successful and well attended. “Bringing education and networking from sponsored companies and their speakers strengthens the relationship and confidence in the products retailers ...
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