MegaFood has announced the rollout of new labels for several key product lines. The new, modernized label design began rolling out with best-sellers like Blood Builder Iron, Baby & Me 2 Prenatal supplements and MegaFood Multivitamins in November, with additional products scheduled to hit shelves.
The new design keeps familiar MegaFood visual elements—such as its green brand name, yellow background color and featured real food and/or herbal ingredients—with enhanced readability of product names and varieties, and clear call out of important product features and benefits to make it easier for consumers to select the best product to support their health needs and wellness goals, the company stated.
"While our packaging has undergone a refresh, the way we craft our vitamins, minerals, and supplements with quality nutrients and real food ingredients hasn't changed," stated Matt Smith, vice president of marketing at MegaFood. "We're excited that the fresh new look will help put these differentiators front and center for consumers and we look forward to continuing to roll this out to our wide variety of products in the coming months."
For more information, visit www.megafood.com.