iHerb (Irvine, CA) announced the launch of California Gold Nutrition Beauty, a new holistic self-care line made with premium ingredients to promote wellness from the inside out. The new line debuts with a targeted collection of hair multivitamins and clean hair care essentials.
As iHerb’s largest and most trusted house brand, California Gold Nutrition now expands into beauty, bath and personal care at a time when the beauty industry is experiencing significant growth. The new line reflects a 360-degree “beauty-from-within” philosophy, combining internal support with expertly formulated supplements and high-quality, clean ingredients, the company said
Over the coming months, the line will expand to include skin and body collections including collagen-rich serums, moisturizers, soothing balms and energizing drink powders.
“The launch of California Gold Nutrition Beauty represents a major step in advancing one of iHerb’s strategic priorities to continually enhance our product selection,” said Lindsey Wiefels, senior vice president of merchandising at iHerb. “This line offers a luxurious yet affordable way for consumers worldwide to embrace a personal care routine rooted in health—starting with strong, vibrant hair supported from the inside out.”
For more information, visit https://corporate.iherb.com.
