On Jan. 2, iHerb (Irvine, CA) announced the launch of its iHerb Wellness Hub, an online multimedia platform for wellness, fitness, nutrition, beauty, etc.

The platform features a wide array of health articles, recipes, videos and podcasts to provide valuable insights on the role of vitamins, minerals, supplements, herbs and natural remedies for promoting healthy lifestyles,* the company said.

iHerb Wellness Hub is available in 14 languages and empowered the global community to make informed decisions about health and wellness products, the company said. It offers a diverse range of content including more than 1,200 articles written by doctors, naturopathic doctors, physicians, registered dietitians and other health professionals.

According to the company, the expert-driven content ensures individuals have unlimited access to reliable information. The National Institutes of Health (NIH) states around 60 percent of adults struggle to distinguish reliable health sources online.

iHerb Wellness Hub will replace the popular iHerb Blog, which attracted around 20 million visitors in 2024. It is free and doesn’t require an online profile for access. The platform organizes iHerb’s extensive blog content into Wellness, Fitness, Nutrition and Beauty categories, the company said.

“With the abundance of misinformation available online, finding trustworthy sources for health-related content has never been more important,” said Neil Folgate, senior vice president of global marketing at iHerb. “The iHerb Wellness Hub is designed to help address this issue by curating objective, research-based content that covers a variety of topics related to diet and nutrition, longevity, energy, metabolism, and overall health. We’re proud to help consumers confidently make informed choices about their health and will continue these efforts in the spirit of advancing wellness globally.”

*iHerb Wellness Hub is not intended to provide diagnosis, treatment or medical advice.

For more information, visit www.iherb.com.