California-based Emerald Health Bioceuticals (EHB), a provider of nutritional supplements formulated to support the human endocannabinoid system, announced that its Endo product line is now available nationwide in Whole Foods Market.
Cannabis-based products, including CBD, are not legally allowed to be sold in traditional health, food, drug and grocery stores, in accordance with federal law. To address this concern and consumer demand, EHB created a line of nutritional supplements formulated to support the human endocannabinoid system (ECS) while being completely cannabis and CBD-free, according to the company. This allows national resellers such as Whole Foods Market and Amazon.com and global resellers like iHerb.com to participate in this booming category.
Borrowing from the scientific advisory board of its pharma siblings in the Emerald group of companies, EHB identified six non-cannabis, herbal and botanical compounds that influence the human endocannabinoid system. Preliminary research suggests the novel composition, trade-named PhytoCann, supports the human endocannabinoid system well beyond CBD and is non-psychoactive. Unlike CBD, implicated in failed drug tests, EHB’s products are 100 percent legal and drug test compliant.
EHB stated that it piqued the interest of Whole Foods Market executives after winning “Best in Show” from a trade organization within the natural products industry. Its line of five award-winning products allows Whole Foods Market to offer its customers a safe, legal and effective alternative to CBD.
The EHB line includes products to address consumers’ most common health complaints: sleep, mood, calm, brain health and inflammation (Endo Sleep, Endo Bliss, Endo Calm, Endo Brain, Endo Inflame).
“Your body makes its very own cannabinoids, called “endo”cannabinoids, and our products support the human endocannabinoid system as a whole to foster optimal health and wellness,” said Jade Beutler, EHB CEO. “We are thrilled with Whole Foods Market’s recognition, comprehension, and forward thinking by offering our products to address an exploding category.”
Emerald’s Endo products are now available online and in 470 Whole Foods Market stores nationwide.
