Features
Of Bugs & Butterflies: Healthy Gut Support
The panel: Jay Levy, Director of Sales, Wakunaga of America Co., Ltd., Mission Viejo, CA, www.kyolic.com Matthew Hudson, Technical Advisor, ADM Protexin, Somerset, U.K., www.protexin.com Julia Craven, Vice President of Education, Enzymedica, Venice, FL, www.enzymedica.com Mark Walin, Senior Vice President Business Development & Marketing, BIO-CAT, Troy, VA, www.bio-cat.com Michael DeLorenzo, Director of Private Label Business ...
The XX Factor
What’s going on in the women’s supplement market? Turns out, quite a bit. The famous question, “What do women want?” can largely be answered as “good health, love and happiness.” While retailers can’t help their women customers with the last two, they sure could help fulfill the first desire. And the good news is that ...
Getting Active! State of the Sports Nutrition Market in 2025
Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...
Nailed It!
Hair, skin and nail health is a marker for overall health. According to Liz Smith, RN, owner of Natural Path Silver Wings (Nashville, TN), cosmetic products that contain repair and restoration ingredients are a top request with consumers. “There is an ever-growing market for youth-retaining cosmetic skin products and especially all-natural formulas without harmful chemical ...
Pump Up the Volume of Heart Health Product Sales
The cardio-care category has morphed in a dramatic fashion over the past few years. Here’s a profile of what it looks like now. In the quest for improved health and well-being, focusing on protecting heart function is often not a priority—but it should be. And it is now easier than ever to open this discussion ...
Pawsome Products: Emerging Trends in Pet Health Supplements
Here’s how the pet health market is evolving. The pet health supplements and natural products market is on a tear. Grandview Research pegged the market’s size at $2.49 billion in 2023, with its total value expected to grow at a rate of 5.9 percent through to 2030. Rising demand for pet health supplements, according to ...
Joint Discussion
The joint health category is on the move, and customers are excited about the idea of protecting their mobility as part of a healthy longevity lifestyle. Scientists are working on regrowing cartilage in an attempt to help people preserve their joints and stave off potential knee or hip replacements. For example, in August of 2024, ...
Healthy Aging: The State of the Market in 2025
Healthy aging ingredients are on the rise, with Future Market Insights predicting the demand for healthy aging supplements will grow by 5.9 percent per year through to 2034, peaking at an annual global value of $2.16 billion.1 Aging consumers are increasingly looking for natural remedies for a variety of health challenges, from cognitive health, to ...
Detox, Liver Health & the Supplement Market
There are many options for an internal “clean up,” and retailers can guide their customers to the best solutions. The State of the Market Detox and liver health are experiencing steady growth, but remain smaller categories compared to other health areas. According to Kristin Chapman, MSc, category manager at Life Extension (Fort Lauderdale, FL), internet ...
2024 Best New Products
For the 17th consecutive year, Vitamin Retailer, with the guidance of a retailer panel, assembled the year’s best new natural products. Seventeen years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products by asking for opinions from independent natural product, vitamin and supplement retailers. The objective was for stores to offer feedback ...
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