VR Columns
Navigating the Brave New World of AI
Artificial intelligence (AI) has become such a hot topic that it can be difficult to separate the hype—both for its use and against—from the reality. Since the field has grown so rapidly in such a short time, it’s worth investigating how AI can help your store become more productive and profitable, while retaining your personal ...
Building Voice of Customer Programs for Your Store
How well do you really know your customers? As an independent retailer, you probably greet familiar faces daily, but intuition only goes so far. You might think formal “market research” is something only big chains do, but even a single-store business can benefit tremendously from structured feedback. The surprising reality is that about 62 percent ...
The Case For L-5-methyltetrahydrofolate Over Folic Acid
Folic acid can reduce the incidence of certain birth defects (i.e., neural tube defects) of the brain and spinal cord by more than 70 percent,1 and the fortification of our food supply with folic acid has done much to help achieve this accomplishment. Nevertheless, there are potentially negative issues associated with folic acid intake for ...
CBD Usage Skyrockets Providing Profound, Science-Based Benefits for the Athlete
The use of CBD among athletes is becoming extensive. The Agricultural Improvement Act of 2018 (the “2018 Farm Bill”) exempted “hemp” from the definition of “marijuana” so that cannabinoids derived from hemp are no longer controlled substances under federal law. The law sets the THC limit for hemp at “not more than 0.3 percent on ...
Matt Levine, Founder, Chlorophyll Water
Matt Levine is an entrepreneur known for his ventures in branding, hospitality and wellness. He is the founder of Chlorophyll Water, the first bottled water in the USA to pass the strict “Clean Label Project Certification” (tested for 90-plus environmental toxins and plasticizers)—a purified mountain spring water enhanced by nature with the addition of chlorophyll, ...
Leaky Gut & Immune Dysregulation: A Functional Medicine Approach to Restoring Balance
Let’s be honest, “leaky gut” sounds like one of those trendy wellness terms that gets tossed around without much scientific backing. But in functional medicine and immunology, increased intestinal permeability is a very real phenomenon with legitimate implications for immune function, mood, inflammation and whole-body health. This article breaks down the gut-immune connection, explains what ...
Becki Lyon, Co-founder, Shübug
California-based Shübug is a brand of insect repellent that offers effective protection against mosquitoes, ticks and other pests. Shübug products are designed to provide long-lasting protection without using harmful chemicals. The company began after co-founder Becki Lyon was diagnosed with breast cancer. Because of that, her husband, Michael Lyon, who she describes as a “serial ...
Brain Care & Preventing Decline
I don’t know about you, but I am no longer a spring chicken. I remember the moon landing, pet rocks and bell-bottom blue jeans the first time they were popular. I can remember the first chapter book I ever read (Bambi) and the names of all my grade school teachers. So why can’t I remember ...
Building a Product Launch Strategy for Your Store
New products should drive a significant portion of your store’s revenue, but success launching them is as much of an art as a science. It goes far beyond simply stocking your shelves. It requires a deliberate strategy, careful planning and consistent execution. Why Are New Products Important? New products are more than just additions to ...
The Hottest News in Hot Flashes
More than half the population is female. More than half of them will experience the symptoms of menopause. Yet there have been virtually no advances in the treatment of menopause since hormone replacement therapy. Pharmaceutically, that is. There have been lots of advances in natural medicine. Some won’t surprise you. Some will! Black Cohosh It ...
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