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VR Columns


Encouraging Shoppers to Linger

by Terry Lemerond | January 2, 2019

As you’ve established your business, you probably know that it isn’t just a shopping destination, it’s a social destination. And that’s absolutely as it should be. If your store is busy, and it seems like people simply want to browse awhile, that’s good news. Encourage it and welcome it. Because the more popular your store ...

Smart Sportsmanship

by Mark Becker | December 5, 2018

Awareness of oxidative stress helps younger athletes realize big rewards as they age. I have been an avid proponent of exercise for more than 45 years. I was an athlete in high school and did my first Olympic distance triathlon at the age of 22. I am now 58 years old. After more than 350 ...

Saffron Extract: A Mood Modulating Herbal Medicine

Depression is characterized by changes in mood, as well as cognitive and physical symptoms over a two-week period. It is associated with high societal costs and greater functional impairment than many other chronic diseases, including diabetes and arthritis.1 According to data from the Centers for Disease Control and Prevention,2 a substantial proportion of Americans suffered ...

Strong Muscles = Longer, Healthier Life

by Cheryl Myers | November 1, 2018

I have started—and abandoned—a multitude of exercise programs over my life. I even wore the leg warmers and headband to do aerobics. I sweated to the oldies with Richard Simmons. I joined gyms, going from weight machine to weight machine and recording the number of repetitions on a little index card. And time and again, ...

Dietary Dilemma

by Terry Lemerond | November 1, 2018

Deciphering between dietary preferences. Diet is arguably the oldest medicinal system in existence. Some foods have proved incredibly beneficial to the survival of our species, while others we have learned to avoid. There are even theories that the addition of omega-3s, especially docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), to our prehistoric diet played a ...

Magnesium Glycerophosphate: Magnesium for Cardiovascular & Muscular Health

Back in 2013, I wrote a general article about magnesium for Vitamin Retailer. In the five years since then, I’ve had the opportunity to read quite a few new studies about various forms of magnesium. I found the research on one of those forms to be so interesting, that I thought it was worthy of ...

Water-soluble Eggshell Membrane: Topical Benefits for Skin

There are a myriad of topical products with claims to eliminate wrinkles or otherwise restore your youthful appearance. The fact is that only some of these topical products have some level of benefit, while others are merely high-priced emulsions with little efficacy. This article will focus on one ingredient, water-soluble eggshell membrane, which has solid ...

CBD Legality at Retail

by Steven Shapiro | August 31, 2018

What is the story with CBD dietary supplements? Are they legal for sale in my store? There is no easy way to describe the current situation concerning cannabidiol (CBD). On the one hand, the U.S. Food and Drug Administration (FDA) has explicitly stated that it is not legal to sell in interstate commerce a food ...

Acacia Gum: A Low-glycemic Index, Prebiotic Fiber

Fiber is universally understood to play vital roles in our health and well-being, from regularity and maintaining healthy cholesterol levels, to satiety and gut health. In fact, fiber intake is so important that the newest nutrient daily values have increased the recommended daily intake from 25 g to 28 g per day (based on a ...

The Pain Epidemic: No End in Sight

by Mark Becker | August 1, 2018

When it comes to pain, I consider myself an expert. But I have a unique perspective. For more than three decades I have raced more than 300 endurance events, including more than 150 triathlons of Olympic distance or longer, 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the ...

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