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Features


Engaging the Prevent Defense

by Lisa Schofield | September 1, 2024

Much like in football (the NFL season kicks off this month), humans should look at their immunity as a prevent defense. In the game, this alignment is used to prevent the offense from long gains and imminent score. With the immune system, supplements aim to ensure an offensive microscopic bug doesn’t score a figurative touchdown, ...

Nutrition for Children: Definitely Not “Kids’ Stuff”

by James Gormley | September 1, 2024

Parents today are very sophisticated with regard to quality, taste and efficacy for dietary supplements geared to children. The market for children’s health has been faring much better than the adult market if we are to compare a 20 percent boost in kids’ health vs. growth of only about 8 percent for adult health, according ...

A Growing Pillar of Strength

by Eric Munson | September 1, 2024

Many more consumers are becoming interested in safe and effective muscle-building products. Originally focused on athletes and bodybuilders, the muscle and strength category has expanded to include everyday consumers. Over the past few years, it has expanded to include more women, everyday consumers and older individuals suffering from sarcopenia. Sarcopenia is a condition associated with ...

The Eyes Have It

by Joy Choquette | August 1, 2024

Vision health in 2024: Who’s most interested, what’s the market like, and what do manufacturers look for when developing eye health products? The eyes, it’s been said, are the windows of the soul. A quote online joked that some individuals need a little Windex. While that might be tongue-in-cheek, the truth is that vision health ...

Bursting With Biotics!

by Lisa Schofield | August 1, 2024

The category of “biotics” continues to grow and generate excitement for the sustained health benefits they provide. It isn’t a “syn” to beef up your biotics department even if you need to reduce the size of a category lolling in the doldrums. Biotics are hot, especially because they no longer need to be refrigerated and ...

Retailer of the Year 2024: Healthy Living Market

by Janet Poveromo | August 1, 2024

Maintaining the highest standards in retailing for 38 years makes this family-owned business a shining star in Vermont and upstate New York. In 1986, with no knowledge of business, Katy Lesser started a tiny market in South Burlington, VT. The store went from Lesser and one other person on staff to currently more than 300 ...

That Hurts!

by Lisa Schofield | July 1, 2024

Most people with pains great and small seek relief. Here’s how to help. There isn’t a customer who walks through your doors who hasn’t been in some degree of pain. Barring catastrophic agony, there are the discomforts of cuts, bug bites, the occasional headache, muscle aches from overexertion and those dealing with chronic discomfort, such ...

Retailer Roundtable: Independent Store Owners Speak Out

by James Gormley | July 1, 2024

The panel: Bill Ayzin, Owner, Wealth of Health Natural Market, Idaho Falls, ID, https://wealthofhealthnutrition.com Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Susanne Engelbert, Owner, Eterna Health Food Store, Mansfield, TX, https://eternahealthfood.com Alina Hornfeldt, Co-owner, Mastel’s Health Foods, St. Paul, MN, www.mastels.com Brian Mosser, Business Development Director, Get Healthy Vitamins & Natural Foods, ...

2024 Vity Awards

by VRM Media | June 3, 2024

Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2024 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them? What started in the 1990s has evolved into one of the ...

The Aging of America

by James Gormley | June 3, 2024

The panel: Abdul Alkayali, Vice President, Sales and Marketing, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Sébastien Bornet, Vice President Global Sales & Marketing, Horphag Research, Geneva, Switzerland, www.pycnogenol.com Douglas Jones, Head of Global Sales and Marketing, BioCell Technology, Irvine, CA, www.biocelltechnology.com Audrey Ross, Senior National ...

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