Features
Adding A Branded Punch
Offering retailers a look through formulators’ eyes, VR provides case studies highlighting how the selection of branded ingredients makes for markedly better products. Life Extension Primes the Immune Category With Paractin Serving the industry for 32 years, Florida-based Life Extension prides itself as being a leader in the antiaging and longevity field, of which it ...
2012 Retailer Of The Year: Rainbow Blossom
While it may have been slow out of the gate, Rainbow Blossom bloomed into a full-spectrum destination for Kentucky shoppers. Jimmy Carter is elected president, Elvis Presley dies of a heart attack and a gallon of gas costs 65 cents.That was in 1977, the year Rob and Pumpkin Auerbach founded Rainbow Blossom Natural Food Markets ...
Enzyme Importance
While enzymes are a staple in aiding digestive health issues, their benefits reach far beyond an upset stomach. Americans have earned a stereotype of living their lives to certain extremes. From eating too much of the wrong foods, to being overcome with stress from working long hours and not getting enough sleep, many consumers are ...
Antioxidant Examination
A high demand category with its share of controversy, meeting consumer needs means retailers must weigh the science Though consumers continue to struggle balancing a difficult economy, overall spending for health products, or those perceived to have a health benefit, has increased. And as positive press abounds about antioxidant benefits for inflammation modulation and its ...
A Sight For Sore Eyes
The wait-and-see mentality contributing to the population’s vision problems puts retailers in a position to guide them to better ocular health. Bobbi Elliott, owner of Healthy By Nature, Inc., a single independently owned health food store in Leesburg, VA, has observed that vision health isn’t a top priority for many of her customers. “It is ...
Unveiling The Medicinal Mushroom Mystery
Customers are becoming increasingly aware that medicinal mushrooms offer benefits, but true understanding comes From a retailer’s guidance. Mushrooms have been incorporated into recipes and served on dinner tables for ages, but what many Americans don’t realize is that while there are certain types of mushrooms that are a wonderful addition to a meal, there ...
Hey, Good Looking
Men and women, young and old interested in looking (and feeling) their best are learning about the beautiful benefits of nutricosmetics. Beauty maintenance has become an inside job, with multitasking vitamins an essential part of anti-aging efforts. But one can’t count out the nutrient-dense topical products also working right alongside. “While demand for nutricosmetics has ...
The Power Of Probiotics
As consumers of all ages have become aware of their benefits, probiotics are now being used for much more than gut health. Probiotics have been gaining popularity in Europe and Asia for some time, and now, Americans are starting to catch on. According to Business Insights, in 2010, total sales of probiotic supplements reached almost ...
Vibrant Greens
Green and whole food supplements are one of the most robust categories in natural products as consumers learn more about their magnified benefits. In a society of instant, microwaveable, frozen and prepared foods, the option of taking quality non-chemically processed greens as a supplement has piqued the interest of today’s increasingly health-conscious consumers. In fact, ...
Brilliant Blends
While many customers shop Healthy Ways in Lodi, CA for its great product selection and helpful advice, they are vocal when staring down what they feel is an overload.“Most of the time our customers listen to our recommendations because They know that we work with them individually to find the right product for their specific ...
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