Features
Courting The 50+ Customer
Manufacturers support retailers with validated products targeting Boomers’ specific needs, and educational engagement that speaks to them. According to U.S. Census numbers, an American turns 50 every seven seconds—that’s more than 12,500 people every day. The AARP (American Association of Retired Persons) estimates that by 2015, those aged 50 and older will represent 45 percent ...
Sports Transformation
The pumped-up bodybuilder representing the sports nutrition category has given way to a broader range of consumers seeking clean products that address various fitness goals and overall health. It can be said that Nostradamus had nothing on Joe Weider. In a 1950 editorial printed in the July issue of Your Physique magazine, the legendary bodybuilder ...
Gut Health … & Beyond
Beyond structure function claims for intestinal and immune health, probiotics are being linked to skin and women’s health, sugar cravings, weight loss, allergy relief, oral health and even depression— the list goes on and is surprising.But manufacturers of probiotic ingredients and supplements are wary not to bank on a miracle supplement.Instead, they are waiting for ...
Accommodating The Devout & The Curious
A 2008 “Vegetarianism in America” study, published by Vegetarian Times, showed that 3.2 percent of U.S. adults, or7. 3 million people, follow a vegetarian- based diet. Approximately 0.5 percent, or 1 million, of those are vegans. More telling is that the study showed that 10 percent of U.S. adults, or 22.8 million people, say they ...
Just Relax
Stress and a lack of sleep can create a “vicious circle” that, if not rectified, can lead to more serious health issues. For many Americans, “bedtime” doesn’t necessarily mean they will actually get a good night of sleep. Some lie in bed worrying about the mountain of tasks they need to accomplish the next day, ...
Homeopathy Meets The Mainstream
Homeopathic manufacturers are answering the call for natural remedies by keeping American consumer demands in the forefront. Homeopathic medicines have been in wide use for more than 200 years and are one of the most widely practiced medical therapies worldwide. Prescribed by hundreds of thousands of physicians throughout the world, homeopathic medicines are used in ...
The Weight Of Bone & Joint Health
An aging, overfed and undernourished population seeks effective, proven natural alternatives to maintain their mobility and shore up their foundations. No one said getting old was easy, but it’s becoming infinitely harder when those aches and pains begin to affect everyday life. An even scarier proposition is posed when one isn’t feeling those aches and ...
Antioxidant Allure
Baby Boomers concerned with healthy aging and prevention are the main force behind antioxidant sales. Many consumers already know fruits such as blueberries and cranberries, as well as antioxidant-rich supplements, may have the ability to support their immune systems, combat aging and possibly even help in the fight against cancer. With that knowledge top-of-mind, antioxidants ...
Building Teen Health
Health issues may change, but the multivitamin still rules as the best-selling supplement for teens and tweens. How manufacturers and retailers can appeal to these age groups is the challenge. Recent headlines confirm some of the health issues facing young people: children reaching puberty at a younger age; struggles with weight gain and obesity; sweetened ...
A Tribute To Vitamin Angels
When the Northridge earthquake shook Southern California in 1994, Howard Schiffer was running a natural products company. He received a request for a donation of vitamins from a local relief agency that was concerned about the health of children in the migrant worker community whose families had been displaced by the earthquake. What started as ...
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