Retail Fundamentals
Adding Sales Channels and Expanding Your Store’s Reach
Expanding the reach of your store can be incredibly exciting. When you’ve hit a point where your store’s popularity has grown and you’re ready to branch out, it is an amazing thing. But it also requires some careful thought and planning. Adding more sales channels to your business operation is a big risk, but it ...
Making a Personal Connection With Customers
In every business, you need to make connections. As a health food store owner or manager, your connections with returning customers are most likely more personal to begin with. After all, the very nature of supplements and the concerns they support easily lend themselves to discussing highly specific and private subjects. But these days there ...
Seven Steps for Continued Success
In my last column, I wrote about strategizing throughout the year and regularly assessing the health of your business. This time, I’d like to talk a little more specifically about setting goals, because I don’t think you can overemphasize that aspect of your business if you want to stay successful. A New Year means a ...
Focus on Your Goals for the Long Game—Not Just the 4th Quarter
As the time of year that you’re reading this, the football season is in high gear. I live in Green Bay, WI, and I’m sure you can recognize that this city has a definite interest in football—to put it mildly. Since I’m writing this before this season of football begins, I can’t tell you how ...
Cyber Security Basics for Retailers
Regarding cyber security, first here’s the good news: In its first quarter 2019 Cyber Crime and Techniques Report, internet security company Cyber Malwarebytes indicates that malware attacks against individuals dropped in excess of 40 percent when compared to the first quarter of 2018. Now the (really) bad news: The same report indicates that attacks against ...
8 Ways to Keep Your Business Humming in the Summer
Summer is a time of contradictions—it’s a busy time, but not in the same way as the rest of the year. Students are on break, people take vacations, the days are longer and everyone appreciates the outdoors a bit more—especially if they’ve had a harsh winter. But for health food store retailers, summer can feel ...
5 Ways to Reward Your Best Team
The most valuable aspect of your business is your team of employees. But, wisely assembling that team, training them, and encouraging them can all too often get lost in the shuffle. You need to ask yourself how, and how often, you show appreciation for your staff. The bottom line is literally that acknowledging the expertise ...
Encouraging Shoppers to Linger
As you’ve established your business, you probably know that it isn’t just a shopping destination, it’s a social destination. And that’s absolutely as it should be. If your store is busy, and it seems like people simply want to browse awhile, that’s good news. Encourage it and welcome it. Because the more popular your store ...
Dietary Dilemma
Deciphering between dietary preferences. Diet is arguably the oldest medicinal system in existence. Some foods have proved incredibly beneficial to the survival of our species, while others we have learned to avoid. There are even theories that the addition of omega-3s, especially docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), to our prehistoric diet played a ...
CBD Legality at Retail
What is the story with CBD dietary supplements? Are they legal for sale in my store? There is no easy way to describe the current situation concerning cannabidiol (CBD). On the one hand, the U.S. Food and Drug Administration (FDA) has explicitly stated that it is not legal to sell in interstate commerce a food ...
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