VR 2025
Leadership Forum: Navigating Uncertainty
Here’s what industry leaders are saying about the major issues affecting the natural products industry today. The panel: Alina Hornfeldt, Co-owner, Mastel’s, St. Paul, MN, www.mastels.com Debra Short, Executive Director, SENPA, New Port Richey, FL, https://senpa.org Holly Prugar, Supplement Manager, The Mustard Seed, Watertown, NY, www.themustardseedonline.com Jim Emme, Chief Executive Officer, NOW Health Group, Bloomingdale, ...
![[Extra! Extra!] A Scientifically Backed Pre-Workout](https://vitaminretailer.com/wp-content/uploads/2025/05/EnergizingSupplements-300x290-1748023409.jpg)
[Extra! Extra!] A Scientifically Backed Pre-Workout
NOW Sports (Bloomingdale, IL) often used branded, researched ingredients and posts links to the research on its website. “For example, our Pre-Workout Advanced Energy powder, with betaine, creatine, beta-alanine, carnitine, arginine and caffeine helps you stay focused and energized so you can train harder and longer,*” said Bryan Morin, sports brand manager at NOW. Muscle ...
![[Extra! Extra!] Cognitive Health for All Ages Continued](https://vitaminretailer.com/wp-content/uploads/2025/05/CognitiveHealth-300x289-1748023382.jpg)
[Extra! Extra!] Cognitive Health for All Ages Continued
The cognitive health market is a large one, and with all large supplement markets, there are plenty of ingredients that make big claims but are short on evidence. That’s why researchers at the Czech University of Life Sciences in Prague performed a literature review in 2022 to assess nootropic compounds’ efficacy. This literature review found ...
Lorena Carboni, Senior Product Manager and Scientific Communications Expert, Gnosis by Lesaffre
With a master’s degree in pharmaceutical chemistry and technology, Lorena Carboni specializes in the scientific and clinical aspects of natural ingredients, focusing on the one-carbon metabolites, including folate (5-MTHF), S-adenosylmethionine, glutathione and salidroside at Gnosis by Lesaffre. Over her 20-plus years in the nutraceutical and pharmaceutical industries, she proactively collaborates with universities and academic panels ...
Vitamin D3: Common Uses, New Research & Different Sources References
References: 1 Holick MF. Vitamin D: importance in the prevention of cancers, type 1 diabetes, heart disease, and osteoporosis. Am J Clin Nutr. 2004;79(3):362-371. 2 Reider CA, Chung RY, Devarshi PP, Grant RW, Hazels Mitmesser S. Inadequacy of Immune Health Nutrients: Intakes in US Adults, the 2005-2016 NHANES. Nutrients. 2020 Jun 10;12(6):1735. 3 Bakhshaee M, ...
Vitamin D3: Common Uses, New Research & Different Sources
In a 2013 issue of Vitamin Retailer I wrote an article titled, “Vitamin D: A Research Update.” Then, in the February 2024 issue of Vitamin Retailer I wrote an article titled, “Synthetic vs. Vegan D3: Impact on Health & Sustainability.” So why write another article on vitamin D? The answer is that there is so ...
The Gut-Immune Axis: Nutritional & Lifestyle Strategies for Optimized Health
The Microbiome-Immune Connection: Why It Matters Think of your gut as a biodynamic ecosystem … a rainforest, not a factory. It’s teeming with microbial life, constantly exchanging information with the immune system to regulate inflammation, identify pathogens and maintain equilibrium. And just like in any ecosystem, when one species overgrows or one environmental input shifts, ...
Hydration: Critical for Optimal Athletic Performance & Overall Health
Your body depends on water to survive. Every cell, tissue, and organ in your body needs water to work properly. The body uses water to maintain its temperature, remove waste, and lubricate the joints. Good hydration is important for optimal health. Because the body cannot store water, we must constantly supply it with water to ...
Cognitive Health for All Ages
Here’s how the brain health supplements market is addressing cognition concerns for all consumers. The panel: Abdul Alkayali, Vice President of Marketing and Sales, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Dayna Dye, Education Content Writer, Life Extension, Fort Lauderdale, FL, www.lifeextension.com Doris Ip, Marketing Manager, Layn Natural Ingredients, Guilin, China, www.layncorp.com Jodi Schneider, National Educator, ...
2025 Vity Awards
Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2025 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them? What started in the 1990s has evolved into one of the ...
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