VR 2018
Smart Sportsmanship
Awareness of oxidative stress helps younger athletes realize big rewards as they age. I have been an avid proponent of exercise for more than 45 years. I was an athlete in high school and did my first Olympic distance triathlon at the age of 22. I am now 58 years old. After more than 350 ...
Saffron Extract: A Mood Modulating Herbal Medicine
Depression is characterized by changes in mood, as well as cognitive and physical symptoms over a two-week period. It is associated with high societal costs and greater functional impairment than many other chronic diseases, including diabetes and arthritis.1 According to data from the Centers for Disease Control and Prevention,2 a substantial proportion of Americans suffered ...
Vitamin Retailer’s 2018 Best New Products
For the 11th consecutive year, VR, with the guidance of a retailer panel, assembled the year’s best new natural products. Eleven years ago, Vitamin Retailer (VR) magazine decided to honor the year’s top products, and to do so by asking for the opinions of natural product retailers. Now, the objective remains the same, as these ...
Dosing and Delivery in the Cognitive Health Category
With a broad range of ages using them, cognitive health supplements are made versatile to stay relevant with consumers. “I think we’ll continue to see delivery methods increasingly match customer needs,” said Cheryl Myers, chief of scientific affairs and education at Wisconsin-based EuroPharma, Inc. “For example, there are many older individuals (and some not-so-old individuals) ...
Cognition Protecting
Consumers of all ages want to be proactive in preserving their cognitive health. Theoretical neuroscientists may argue, “Are we our brains?” But no matter what the answer, the brain plays a huge role in making us who we are, and consumers are thinking about their cognitive health and hoping to preserve and enhance it. “The ...
Is Chewing Gum the Next Gummies?
A new single-blind, placebo-controlled randomized study examined how vitamins performed in a chewing gum. The research team gave 15 participants two gums containing supplement ingredients—vitamins—to try to determine how they delivered those vitamins. They looked at the release of vitamins from the chewing gums into the saliva and then sought to identify the acute impact ...
Multiple Choice
Despite some recent negative studies, consumers still love their multis. Here’s a glimpse of what’s trending and what’s available to choose. It’s almost as if some of them want vitamins to fail. In a case of “here we go again,” two meta-analyses published this year concluded that multivitamins don’t prevent heart disease. Yet, millions of ...
Essential Formulas Incorporated (EFI) SOS Winter References
References: Miriam Webster Online Dictionary, www.merriam-webster.com/dictionary/microbiome Pelton R. Postbiotic Metabolites: What They Are and Why They Are Important, https://essentialformulas.com/postbiotic-metabolites/. Research carried out and reported by many different scientific laboratories. Computers in Spaceflight: The NASA Experience. Chapter Two: The Apollo guidance computer: Software. https://history.nasa.gov/computers/Ch2-6.html. Mayer E. The Mind-Gut Connection. New York, NY. Harper Collins, 2016, p. ...
Strong Muscles = Longer, Healthier Life
I have started—and abandoned—a multitude of exercise programs over my life. I even wore the leg warmers and headband to do aerobics. I sweated to the oldies with Richard Simmons. I joined gyms, going from weight machine to weight machine and recording the number of repetitions on a little index card. And time and again, ...
Dietary Dilemma
Deciphering between dietary preferences. Diet is arguably the oldest medicinal system in existence. Some foods have proved incredibly beneficial to the survival of our species, while others we have learned to avoid. There are even theories that the addition of omega-3s, especially docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA), to our prehistoric diet played a ...
Don't Miss Out!
Industry Professionals
Stay Informed!
Stay informed about the latest health, nutrition, and wellness developments by signing up for a FREE subscription to Vitamin Retailer magazine and digital newsletter.
Once subscribed, you will receive industry insights, product trends, and important news directly to your doorstep and inbox.
Subscribe To Our Newsletter
Stay Informed! Breaking news, industry trends featured topics, and more.
Subscribe to our newsletter today!


