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Vitamin Retailer Magazine


Navigating the Brave New World of AI

by Terry Lemerond | September 2, 2025

Artificial intelligence (AI) has become such a hot topic that it can be difficult to separate the hype—both for its use and against—from the reality. Since the field has grown so rapidly in such a short time, it’s worth investigating how AI can help your store become more productive and profitable, while retaining your personal ...

[Extra! Extra!] Top 10 Immune-boosting Foods and Supplements

by Mike Straus | September 2, 2025

There’s no shortage of immune health supplements on the market. But which ones are the best? Which ones are worth investing shelf space in? As it turns out, dietitian Joanna Foley, RD, has curated a list of the top 10 supplements, vitamins, and functional foods that can boost the immune system for GoodRx. Foley noted ...

Shields Up!

by Mike Straus | September 2, 2025

Here are some of the latest innovations in immune support supplements. The immune health supplements market is on a tear, with an increasing consumer demand for preventative care supplements driving significant growth. This sector is expected to grow at 10.5 percent CAGR through to 2035, eventually reaching a value of $84 billion, according to Future ...

[Extra! Extra!] Mondays May Be Dangerous to One’s Health

by Joy Choquette | September 2, 2025

Many individuals dread Monday mornings. In fact, studies have proven that Mondays are the day most likely for someone to experience a serious heart attack.1 Now, new research by the University of Hong Kong has additional light to shed on the topic. A recent study tracking thousands of older adults found that those who dread ...

The Sleep, Stress & Mood Triangle

by Joy Choquette | September 2, 2025

What’s new in the market addresses a variety of needs. While the pandemic is in the world’s rearview mirror now, a new one seems to be taking over: the perfect stormy triangle of high stress, poor mood and a lack of good sleep. This appears to be one of those “What came first, the chicken ...

[Extra! Extra!] EpiCor Shown to Help Support Children’s Immune Health

by Eric Munson | September 2, 2025

New research published in the journal Pediatric Research found EpiCor postbiotic from Cargill (Minneapolis, MN) may support immune health in children aged 4-12. Cargill partnered with KGK Science Inc, a leader in natural product research, to conduct the study. “Immune health is so important to families,” said Najla Guthrie, CEO at KGK Science. “The statistically ...

Preventative Health for Children

by Eric Munson | September 2, 2025

Parents are now more aware of how nutrition affects their children’s health. Parents are growing more health conscious especially when it comes to their children. According to data from Custom Market Insights (CMI), the pediatric supplement market was valued at $524.7 million in 2023 and is expected to grow at a compound annual growth rate ...

Building Voice of Customer Programs for Your Store

by Ryan Sensenbrenner | August 1, 2025

How well do you really know your customers? As an independent retailer, you probably greet familiar faces daily, but intuition only goes so far. You might think formal “market research” is something only big chains do, but even a single-store business can benefit tremendously from structured feedback. The surprising reality is that about 62 percent ...

The Case For L-5-methyltetrahydrofolate Over Folic Acid

Folic acid can reduce the incidence of certain birth defects (i.e., neural tube defects) of the brain and spinal cord by more than 70 percent,1 and the fortification of our food supply with folic acid has done much to help achieve this accomplishment. Nevertheless, there are potentially negative issues associated with folic acid intake for ...

2025 Retailer of the Year: Sunrise Health Foods

by Eric Munson | August 1, 2025

For more than 60 years, this family-owned Midwest retailer has been providing high-quality supplements and food to its communities. Lill Chapman was sick and tired most of the time, experiencing severe anxiety and depression. Doctors couldn’t tell her the reason for her sickness and didn’t offer any solutions. In the late 1950s, a dentist suggested ...

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