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Vitamin Retailer Magazine


The Anxiety Vampire

by Cheryl Myers | February 14, 2022

When I was a kid, and, I will admit, even now as an adult, I loved monster movies, and am sure I have watched dozens of vampire films. Some were corny (Count Yorga, Vampire) and some were terrifying (anyone see the original Nosferatu?). Some vampires were beautiful or handsome, some were bat-faced and ugly. One ...

Cultivate Leadership at Your Store

by Terry Lemerond | February 14, 2022

I think that one of the most important questions for retailers, especially during challenging times, is this: How do you cultivate leaders at your business? Or maybe I should rephrase the question: Do you cultivate leaders at your business? If so, that’s good—you’re helping build the future. If not, I would strongly suggest that you ...

Heart to Heart

by Lisa Schofield | February 1, 2022

The heart-health category needs a boost—here’s how you can keep its beat going. If there is one category that may require more attention and hard work this year, it is the heart health category. The pandemic, now in the Omicron phase, has created a “health halo,” especially for products that support immunity and sleep, as ...

Superfoods—A New Generation of Superhero Nutrients

by James Gormley | February 1, 2022

More than just “drink this green powder and call me in the morning”—superfoods are the ultimate “more bang for your buck” products. Panelists: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com JR Ortiz, President, MacroLife Naturals, Culver City, CA, www.macrolifenaturals.com Dan Lifton, CEO, Quality of Life Labs, Port Chester, NY, www.qualityoflife.net Matt Marturano, ...

What Women Want

by Lisa Schofield | January 3, 2022

Women’s top desires are to remain healthy, youthful and vibrant—no matter their age. Here’s how to help fulfill those wishes. No doubt, today’s woman—of any age—is refreshingly fierce. Staunchly independent and expressive, women today do not take their health for granted but they do indeed take self-care and prevention seriously. With 2022 here and the ...

Bone and Joint Health

by James Gormley | January 3, 2022

Whether new entrants or old standbys, this market is defying expectations. Panelists: Abdul Alkayali, Vice President of Sales and Marketing, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com Annie Eng, CEO, HP Ingredients, Bradenton, FL, www.hpingredients.com Amanda Jepson, Senior Director, Marketing & International Sales, Biova, Johnston, IA, ...

Maintaining a Healthy Weight During a Pandemic

by Angela Sabarese | January 3, 2022

Maintaining a healthy weight can be challenging, particularly since the pandemic began. Supplements, along with healthy lifestyle changes, can make the struggle easier. Maintaining a healthy weight is difficult for many Americans for several reasons. Fluctuations in weight can be attributed to stress, medication, socioeconomic status, food deserts, physical inactivity and the hazardous chemicals that ...

Jocelyn Sheppard, Founder and President, Appalachian Botanical Co.

by Janet Poveromo | December 1, 2021

Appalachian Botanical Co. 1889 Daniel Boone Pkwy Foster, WV 25081 (304) 956-4015 [email protected] Jocelyn Sheppard is the founder and president of Appalachian Botanical Co. (ABCo). Prior to launching ABCo in 2018, she spent 20 years as a consultant working with technology startups, entrepreneurs and nonprofits. She has also worked as a college librarian and a ...

Health Benefits of Apple Cider Vinegar

by Trisha Sugarek MacDonald | December 1, 2021

Hippocrates was famous for many things, but perhaps one of his most valued quotes was, “Let food be thy medicine and medicine be thy food.” Furthermore, he practiced what he preached—one of his daily rituals was said to be the use of vinegar as a health tonic and wound healing.1 Since that time, many home ...

Amino Acids: Critical for Overall Health

by Mark Becker | December 1, 2021

For most of us, life is a balancing act. In a perfect world, we’d all have time during our day to devote to our health. But in the real world, 24 hours a day doesn’t seem like nearly enough time to fit in work, school, family and the plethora of responsibilities that life throws at ...

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