Vitamin Retailer Magazine
Karl Franz Williams, Founder, CEO, Uncle Waithley’s
After graduating from Yale, Karl Franz Williams joined Procter and Gamble’s brand management team, later moving to marketing at PepsiCo. After a few roles with increasing responsibility, he joined PepsiCo’s innovation and beverage development team but found himself consulting with mixologists instead of scientists. In 2008, he translated this love for well-crafted drinks into 67 ...
A Guide to Retail Branding: Finding Your North Star
Your to-do list is growing longer. In the midst of essential tasks like placing weekly orders, managing invoices, correcting payroll and dealing with your credit card processor, there’s a hand-scribbled note that says, ‘Do more marketing.’ Perhaps due to its nebulous nature, this item gets continually pushed down the list, often causing anxiety and trepidation ...
Synthetic vs. Vegan D3: Impact on Health & Sustainability
The prevalence of vitamin D deficiency and insufficiency (i.e., inadequate levels) is significant. The journal Nutrients1 indicated that 29 percent of the U.S. population is vitamin D deficient and an additional 41 percent are vitamin D insufficient. Considering vitamin D’s critical for building bone and for so many other aspects of human health, this is ...
Digestive Health Dramatically Impacts Athletic Performance
When it comes to health and wellness, digestive health is central to overall health. Those who are proactive and take control of their digestive health will realize significant improvement in their health and quality of life. For athletes, a healthy gut can have a dramatic impact on athletic performance. Gut health influences not only digestion, ...
Gut Health & Acne: Supporting Your Gut Microbiome for Healthier Skin
According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting up to 50 million Americans annually and can occur at any stage of life, even continuing into one’s 30s and 40s.1 While acne vulgaris is a common skin disease, almost twice as many women seek help ...
The Mushroom Boom
Though they’re in vogue now, mushrooms have been a staple in supplements for decades, and are thus backed by scientific support. Here’s how to ensure customers continue to explore this category. In the vintage collecting world – Sears’ “Merry Mushroom” kitchenalia has Facebook pages devoted to it (among several mushroom hunter pages), and mushrooms are ...
Getting to the Heart of It: Experts Weigh In
The panel: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, https://betsyhealth.com Ed Dosz, Senior Scientist and Regulatory Specialist, NOW, Bloomingdale, IL, www.nowfoods.com Carl Germano, CNS, CDN, Vice President of Verdant Nature, Consultant for Bluebonnet Nutrition, Sugar Land, TX, https://bluebonnetnutrition.com Jay Levy, Director of Sales, Wakunaga of America, Mission Viejo, CA, https://kyolic.com Dan Lifton, CEO, ...
May Yamada-Lifton, Chief Executive Officer, Maypro Group
May Yamada-Lifton brings 20 years of leadership experience from the pharmaceutical, data science and finance industries to Maypro, a branded ingredient supplier. She holds undergraduate degrees from Massachusetts Institute of Technology (MIT) and the University of Tokyo. She completed her MBA with honors from Columbia Business School. Before joining Maypro, her career experience included roles ...
Nurturing Health, Nourishing Experience: The Key Role of Customer Experience in Independent Health Food Stores
In an era of heightened health consciousness, the natural products industry has experienced a substantial surge. Consumers everywhere are actively seeking out natural solutions, and the competition in the retail of natural products has reached a feverish peak. Online platforms have taken note, selling more products than ever while expanding their education and awareness programs. ...
Better Brains, Better Lives
We all know that the brain is the seat of our consciousness—it contains our thoughts, memories, emotions, problem solving skills, and artistry. In DaVinci’s brain, there lived the Mona Lisa, and in Harper Lee’s brain it turns out that To Kill a Mockingbird was stored. You could not love your children, watch a movie, tie ...
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