Top Headlines
HHS, FDA Phasing Out Petroleum-based Synthetic Food Dyes, Industry Responds
On April 22, the U.S. Food and Drug Administration (FDA) and Department of Health and Human Services (HHS) announced a plan to phase out all petroleum-based synthetic dyes from the nation’s food supply as part of the Make America Healthy Again (MAHA) movement. FDA is taking numerous actions including establishing a national standard and timeline ...
Grato Holdings Acquires Homeopathic Manufacturer NaturalCare
On April 22, Iowa-based Grato Holdings announced its acquisition of homeopathic manufacturer NaturalCare. Following a period of inventory instability and supply chain issues, NaturalCare is now backed by new ownership committed to restoring trust and consistency for retailers. Grato Holdings is an employee-owned manufacturer with more than 35 years of experience producing practitioner-grade homeopathic ...
DeSouza International Returns to the Marketplace
On April 23, DeSouza International (Port Huron, MI), the original purveyor of liquid chlorophyll supplements, announced its return to the marketplace. After the passing of its co-founder Rosalie DeSouza, the company underwent a transition period and is now guided by a new generation of leadership and a renewed global vision. Founded in 1957 by Paul ...
The Vitamin Shoppe Acquired by 2 Private Equity Firms
On April 16, private equity firms Kingswood Capital Management and Performance Investment Partners (PIP) entered a definitive agreement to acquire The Vitamin Shoppe (Secaucus, NJ) from Franchise Group Inc. (FRG). On Nov. 3, 2024, FRG filed for Chapter 11 bankruptcy and began a restructuring of its holding operations including the liquidation of American Freight. However, ...
Natural Grocers Honors Earth Day With Special Promotions
Natural Grocers by Vitamin Cottage (Lakewood, CO) is celebrating Earth Day with special savings, giveaways, promotions and educational resources. Each year the company showcases environmentally conscious products and hosts a special fundraiser throughout the month of April to bring awareness to the importance of a healthy planet. The month-long Earth Day celebration culminates with three ...
Fresh Thyme Market Unveils Natural Product Advisor Certification for Employees
Fresh Thyme Market (Downers Grove, IL) in partnership with Alive Academy launched a custom accredited retailer education program designed exclusively for its employees. This innovative program offers Fresh Thyme’s Vitamin and Body Care Department an immersive course tailored to the brand’s products and consumer needs. The course will provide team members with foundational knowledge and ...
Sprouts Farmers Market Coming to New York in 2026
Sprouts Farmers Market (Phoenix, AZ) announced it will open its first location in New York State on Long Island in 2026. “Sprouts is looking forward to bringing healthy, better-for-you-products to New York in 2026. We can confirm that we have signed a lease in Centereach, NY,” said David McGlinchey, chief strategy officer at Sprouts. The ...
Natural Products Industry Responds to Trump Tariffs
On April 2, President Donald Trump declared that “foreign trade and economic practices have created a national emergency.” His executive order imposes responsive tariffs to “strengthen the international economic position of the United States and protect American workers.” Under the order, Trump imposed a 10 percent tariff on all countries effective April 5. There will ...
White House Announces Tariff Exemptions for Key Dietary Supplement Ingredients
The Trump administration has announced that certain dietary supplement and dietary ingredients have been excluded from the Harmonized Tariff Schedule (HTS) announcement on April 2. In the executive order, President Trump provided a list of goods and materials (Annex II) that are classified in the 8-digit subheadings of the HTS that are exempt. Some of ...
CRN Cautions Against “Misuse” of Vitamin A for Measles Prevention
The Council for Responsible Nutrition (CRN) issued a statement in response to recent media reports showing some parents are administering high doses of vitamin A to their children in an attempt to prevent measles infection. “Measles is a serious and highly contagious viral disease that can lead to severe health complications. Treatment and care for ...
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