Top Headlines
The Vitamin Shoppe Unveils “Hometown Stores” Concept
The Vitamin Shoppe (Secaucus, NJ) is strengthening its brand partnerships while redefining the in-store shopping experience in select markets with the launch of its new “Hometown Stores” concept. These innovative retail collaborations pair a local Vitamin Shoppe with a top partner brand that has its company headquarters and deep roots in the same metro area, ...
Echo Water and 10X Health System Announce Strategic Partnership
Echo Water (Salt Lake City, UT), a leader in hydrogen water therapy, announced a new strategic partnership with wellness company 10X Health System (Miami, FL). The collaboration will see the acclaimed Echo Flask white-labeled and sold under 10X’s brand, expanding its reach to more customers. The Echo Flask launched in 2025 and is a smart ...
Dr. Bronner’s Updates Product Labels for Magic Soap
On March 11, Dr. Bronner’s (Vista, CA) updated the product labels for its 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap. The updated labels improve legibility, provide product usage guidelines, descriptive icons and new text about the company’s commitments. Founder Emanuel Bronner first referred to his soaps as “Magic Soaps” following an article ...
Scott’s Protein Balls Unveils New Branding, Packaging and Formulation
New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...
NOW Testing of Methyl B12 Brands Highlights “Inherent Complexity”
NOW (Bloomingdale, IL) continued its award-winning quality testing program with a survey of 25 different brand samples of methylcobalamin (methyl B12) purchased on Amazon in January 2025. Methyl B12 was chosen because of its high cost and potential failure of its potency label claim. The results once again identified brands not meeting label claims, but ...
DOJ Asks Court to Dismiss Lawsuit Against Xlear
On March 10, the Department of Justice (DOJ) asked the United States District Court of Utah to dismiss the Federal Trade Commission (FTC)’s lawsuit against Xlear (American Fork, UT) and its CEO Nathan Jones. In October 2021, FTC filed a lawsuit against Xlear and Jones alleging the company’s statements that its nasal spray could serve ...
PepsiCo Acquires Poppi for Nearly $2 Billion
On March 17, PepsiCo (Purchase, NY) announced it entered a definitive agreement to acquire Poppi (Austin, TX), the popular prebiotic soda brand, for $1.95 billion including $300 million of anticipated cash tax benefits. The acquisition also includes additional potential earnout considerations subject to the achievement of certain performance milestones within a specified period after closing ...
Positively Natural Independent Expo Offers New Perks for Retailers and Industry Members
As the premier event for West Coast independent natural product retailers and suppliers, the Positively Natural Network (PNN) and the Naturally Independent Expo plans to offer enhanced opportunities for exhibitors, retailers, and industry professionals. In a commitment to supporting independent retailers, the 2025 Naturally Independent Expo, to be held Oct. 17-18 at the Palm Springs ...
CRN Responds to “Misinterpreted” Study on Muscle-Building Supplements
The Council for Responsible Nutrition (CRN) issued a statement in response to a study in PLOS Mental Health that reported muscle-building supplement use is associated with muscle dysmorphia among Canadian adolescents and young adults. According to CRN, correlation is not causation, but it is being ignored in the rush to blame supplements for body image ...
Positively Natural Network, VRM Media To Partner On 2025 Naturally Independent Expo!
Anaheim, CA –Positively Natural Network (PNN), the not-for-profit trade organization for independent health and natural products retailers, has announced a new partnership agreement with VRM Media/Vitamin Retailer magazine whereby VRM will serve as the exclusive sales and marketing partner for PNN’s annual Naturally Independent Expo. The Naturally Independent Expo is a trade show, educational and ...
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