Top Headlines
Chlorophyll Water Earns Clean Label Project Certification for Third Straight Year
Chlorophyll Water (Brooklyn, NY) announced it earned Clean Label Project Certification for the third consecutive year, further solidifying its commitment to clean-label wellness, ingredient transparency and industry-leading purification standards. Chlorophyll Water is an ultra-purified water infused with chlorophyll from alfalfa and fortified with essential vitamins A, B12, C and D. It is bottled in 100 ...
NAD Recommends Olly Discontinue “Sensation” Claims
In a challenge filed by Bayer Healthcare LLC, BBB National Programs’ National Advertising Division (NAD) determined Olly PBC provided a reasonable basis for claims made for its Lovin’ Libido dietary supplement related to desire, drive, arousal, satisfaction and lubrication. However, NAD recommended Olly discontinue its claims related to sensation. Bayer challenged claims from Olly that ...
FDA Issues Warning Letters on Products Containing 7-OH
On July 15, the U.S. Food and Drug Administration (FDA) announced it sent seven warning letters to companies for “illegally marketing” products containing 7-hydroxymitragynine (7-OH). According to FDA, there is growing concern around “novel potent opioid products” that are being marketed and sold online and in smoke shops, gas stations and corner stores. 7-OH is ...
iHerb Recalls 60,000 Iron Supplements
On June 26, iHerb (Irvine, CA) recalled about 60,000 units of its house brand California Gold Nutrition Iron Supplements over “child safety concerns.” According to the company, the recalled supplements contain iron, which are legally required to be in child-resistant packaging as per the Poison Prevention Packaging Act. The packages for the bottles and blister ...
Vitaquest Releases Top 2026 Dietary Supplement Trends Report
Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...
NPA Analysis Shows Cost Savings From Annex II Tariff Exemptions
On July 2, the Natural Products Association (NPA) released a comprehensive economic analysis demonstrating that the Annex II tariff exemptions granted under the 2025 reciprocal tariff system generate between $218-$247 million in direct cost savings for the dietary supplement industry over a span of 69 days. The study highlights the critical role these exemptions play ...
Dr. Bronner’s All-One International Initiative Marks 6 Years of Global Giving
Dr. Bronner’s (Vista, CA) marked the sixth year of its global philanthropy program, the All-One International Initiative. In 2024, the company contributed more than $238,000 to 34 organizations across 14 countries. According to the company, the giving occurred in addition to the company’s philanthropy budget of $8 million. Every year since 2019, Dr. Bronner’s has ...
Cepham Calls on Industry to Rethink Men’s Health and Wellness
Raw material and ingredient supplier Cepham (Somerset, NJ) is leading a call for the natural products industry to rethink how men are supported through every stage of life, going beyond testosterone and prostate health. “Men’s health today must go beyond the outdated methods their fathers likely experienced. We’ve moved past the mindset of ‘just endure’ ...
Xlear Celebrates 25-Year Anniversary
Xlear Inc. (American Fork, UT), a leader in xylitol-based nasal and oral care products, is celebrating its 25th anniversary this year. The company has a long-standing commitment to promoting proactive health and wellness solutions through natural ingredients. According to the company, xylitol has been shown to block adhesion of bacteria and viruses in nasal passages, ...
Herbalife’s Aloin Identification Method Certified by AOAC International
California-based Herbalife announced the Association of Official Analytical Collaboration (AOAC International) formally certified its proprietary method for identifying and measuring anthraquinones (aloins) in aloe vera. Regulatory groups require producers of aloe vera products to monitor for naturally occurring compounds such as aloin A, aloin B and aloe-emodin to meet safety guidelines. Herbalife’s method is now ...
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