Bio-K+ (part of Ireland-based Kerry Group), which specializes in the manufacturing of probiotics, has announced that it is launching its Bio-K+ Gut Kommunity this summer. Consumers will be able to subscribe to the community for exclusive educational content about probiotics, healthy eating and the microbiome, among other relevant topics throughout the year, according to the company. The brand is partnering with registered dietitians, food bloggers and in-house scientists to inform its subscribers on wellness, the company stated. There will also be special perks and giveaways available to Bio-K+’s community members.
“We want to be part of consumers’ daily healthy routines, not just as the quality probiotic of their choice, but as their go-to source for wellness information and great health-habits” said Viviane Lemire, marketing director of Bio-K Plus. Consumers are also encouraged to share their healthy habits with the brand on social media for a chance to be featured via the hashtag #BIOKGUTKOMMUNITY, according to the company.
For more information, visit www.biokplus.com.
