To ensure quality dietary supplements and enhance consumer trust, Amazon (Seattle, WA) announced USP has been selected as a participating certifier in Amazon’s Compliance Fast-Track Program.

This means supplements bearing the USP Verified Mark are automatically recognized as meeting Amazon’s enhanced safety and quality requirements, eliminating the need for manual submission of documentation and allowing faster seamless access to Amazon’s market, according to USP.

USP’s Dietary Supplement Verification Program is a voluntary program open to dietary supplement manufacturers from around the world. Products in this program are verified through a comprehensive and rigorous testing and evaluation process, which recurs annually, to ensure products continue to meet quality standards. More than 160 dietary supplements contain the USP Verified Mark include single vitamins, minerals, probiotics, botanicals and melatonin.

“Seventy-five percent of American consumers use dietary supplements, and these consumers are increasingly turning to online marketplaces to purchase products that support their health and well-being. However, not all dietary supplements are created equal,” explained Holly Chang, vice president of verification technical services at USP. “Many consumers are unaware that dietary supplements are not bound by the same stringent regulations as pharmaceutical products, making it all the more important for marketplaces like Amazon to take an active role in preventing substandard products from reaching their customers.”

“Amazon’s decision to strengthen quality oversight for dietary supplements sold on the platform is a positive step for the entire industry. USP’s recognition as a participating certifier reflects the program’s rigorous standards and supports a broader effort to improve product quality and transparency for consumers, manufacturers, and retailers alike,” added Emily Rose Britton, PhD, senior manager of market development, Dietary Supplement & Ingredient Verification Programs at USP.

For more information, visit www.amazon.com or www.usp.org.