Articles by Terry Lemerond
Resharpen Your Focus on Customer Satisfaction
Now that customers are returning to shop in person, I think the question to ask is this: Are you ready? You may face staffing shortages, out-of-stock items as supply chains fluctuate, and an overall feeling of being out of practice for normal store operations. Some of these situations are solvable and some are out of ...
Rethinking the Cost of Doing Business: Investing in Your Store’s Success
The question of how to invest resources for a store’s success is always an ongoing, yearly concern. But I would say that in this past year, we’ve all learned how important it is to adapt to changing conditions while continuing to review all of the usual aspects of a store’s operating expenses. With local conditions ...
Matching Customers With the Best Products
Your customers rely on your expertise to guide them in ways that big box mainstream retailers and impersonal online transactions can’t. With that in mind, it’s as important as always to continue to provide products from quality brands, and continue to educate customers on each one to help enhance their lives. No doubt you’ve already ...
Store Success in Difficult Times: Merging Brick and Mortar With Online Retail
One of the biggest challenges to retail business has been the development of online sales— especially in the midst of COVID-19. With restrictions on store capacity and your local shopper’s own uncertainty, you may have wondered about whether—and how—to incorporate online sales as an adjunct to your own brick-and-mortar business. It may not seem obvious ...
Competing With Online Sales at Your Brick-and-Mortar Store
This past year has certainly been challenging for brick-and-mortar locations, to say the least. However, as things open up here and there around the country, customers are still looking to retailers that they know and trust. Online retail—unless it is part of your own store’s strategy—can be difficult to compete against, unless you’ve already established ...
Overcoming Obstacles in a Time of Change
Normally, when we talk about “overcoming obstacles” we think about educating customers about the benefits of certain nutrients, while reassuring them that, although the supplements in our stores might cost more initially, the results are well worth the difference. Or, overcoming obstacles might just have to do with generating more store traffic in an already ...
Want to Increase Sales? Boost Staff Training and Expertise
Expanding the reach of your store can be incredibly exciting. When you’ve hit a point where your store’s popularity has grown and you’re ready to branch out, it is an amazing thing. But it also requires some careful thought and planning. Adding more sales channels to your business operation is a big risk, but it ...
Adding Sales Channels and Expanding Your Store’s Reach
Expanding the reach of your store can be incredibly exciting. When you’ve hit a point where your store’s popularity has grown and you’re ready to branch out, it is an amazing thing. But it also requires some careful thought and planning. Adding more sales channels to your business operation is a big risk, but it ...
Making a Personal Connection With Customers
In every business, you need to make connections. As a health food store owner or manager, your connections with returning customers are most likely more personal to begin with. After all, the very nature of supplements and the concerns they support easily lend themselves to discussing highly specific and private subjects. But these days there ...
Seven Steps for Continued Success
In my last column, I wrote about strategizing throughout the year and regularly assessing the health of your business. This time, I’d like to talk a little more specifically about setting goals, because I don’t think you can overemphasize that aspect of your business if you want to stay successful. A New Year means a ...
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