Articles by Terry Lemerond
Optimizing The Store Experience
Any retailer can relate to the idea of their store being not just a physical space of bricks and mortar, but an experience. From a customer’s point of view, it’s this experience—the appearance, attitude, selection, and overall feeling that they get—that will keep them coming back. But I think it can also be easy to ...
Pivot: When and How to Stay Flexible for Success
In the past few years, retailers have had to make a lot of adjustments with little notice. And even today it is not unusual to wonder when things will “return to normal.” But our current situation and the foreseeable future may have become normal now. So, it’s critical to review when and how to stay ...
Customer Education is Key for Store Success
Customers who come to health food stores are hungry for solutions and knowledge. Many are self-driven and self-educated when it comes to conditions or nutrients that interest them most. But it’s also just as certain there are plenty of individuals who are looking to you and your staff to guide them to the best solutions. ...
Keep Your Store Website and Social Media Fresh and Relevant
I absolutely love seeing customers in my store and helping them achieve their best health. It is one of the most rewarding aspects of my life working in natural health, and I’m sure most of you feel the same way. So, putting an emphasis on the digital marketplace might not always feel like it comes ...
Keeping Up With Customer Demand
It’s a well-known statement that in retail, the customer is the boss. After all, they are the ones ultimately paying the bills. But keeping up with their demands can be a challenge. Between supply chain issues, crop failures, international conflict and other challenges, being able to keep your store stocked with everything your customers need ...
Creating Effective and Exciting Store Promotions
Creating great store promotions is both an art and a science. It deserves plenty of thought, great application of skill and an ability to create excitement—and, with it, strong sales. Even though the bottom line for most retailers rests on the success of store promotions and sales events, and that they are familiar with routine ...
5 Ways to Build Great Customer Service in Your Store
Retailers face a lot of obstacles, especially in the wake of pandemic restrictions, lockdowns and labor shortages. But despite all of these challenges, it’s still up to you and your team to make sure customer service is an asset to your store and to your community. Customers only know what you show and tell them ...
Tips for Keeping Your Online Presence Strong
When I first started talking about health food stores incorporating and emphasizing e-commerce in their brick-and-mortar businesses at the beginning of COVID-19, I have to admit, I didn’t think it would still be a factor a couple of years later. But here we are, and e-commerce and an online presence is still as important, more ...
Managing Through Supply Chain Shortfalls
For about the last two years, retail has struggled with lockdowns, staff shortages and supply chain problems. Health food stores have dealt with these issues just as everyone else has. From the manufacturer’s side, raw materials may be tough to find because harvests are low, plastic bottles are in high demand or desiccant packets (that ...
Cultivate Leadership at Your Store
I think that one of the most important questions for retailers, especially during challenging times, is this: How do you cultivate leaders at your business? Or maybe I should rephrase the question: Do you cultivate leaders at your business? If so, that’s good—you’re helping build the future. If not, I would strongly suggest that you ...
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