Articles by Mike Straus
[Extra! Extra!] Inflammation and its Impact on Bone Density
Inflammation has long been known to cause a variety of health problems. But now, emerging research is linking inflammatory proteins with changes in bone mineral density. A 2025 study by researchers at the Keck School of Medicine at USC examined the associations between 650 proteins and annual measures of bone mineral density in 304 overweight ...
A Bone to Pick
The bone & joint health market is looking younger as it expands beyond older consumers. Bone and joint health finished products are seeing an uptick in demand among older and younger consumers alike. Consumers are increasingly aware of bone and joint health, and are interested in nature-derived supplements that can preserve bone density and joint ...
[Extra Extra] Kava: Too Dangerous for Stress Relief?
Kava is a traditional herbal medicine with a long history of use by Pacific Islanders; it’s well-known for its anxiety-relieving and stress-reducing properties. While kava is commonly ground into a pulp and added to water to create a ceremonial beverage, its use as an anxiety-reducing herb may pose risks. According to Mount Sinai, over 30 ...
Stressed Out
Supplements that promote calmness. Americans are more stressed than ever before. Last year, the American Psychiatric Association’s annual mental health poll found that 43 percent of adults report being more anxious than they were in the previous year, with current events leading the list of things that people are stressed about.1 Meanwhile, stress relief supplements ...
[Extra! Extra!] The eSports Market Continues to See Rapid Growth
eSports are a rapidly growing subsegment of the active nutrition market, with the global eSports market estimated to reach $9.1 billion by 2032, according to Meticulous Research. This growth is driven primarily by a growing interest in eSports events and tournaments, along with a low barrier to entry for new players. As the eSports market ...
Getting Active! State of the Sports Nutrition Market in 2025
Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...
Pet Mycoprotein Ingredient May Reduce Dogs’ Cancer Risk
A 2024 study by researchers at Brazil’s Federal University of Paraná examined the effects of Finnish brand Enifer’s PEKILO Pet, a mycoprotein ingredient that’s rich in beta-glucan, on cancer risk in dogs. The six-week study on 16 beagles demonstrated that PEKILO Pet increased the production of short-chain fatty acids and improved gut microbiome diversity. In ...
Pawsome Products: Emerging Trends in Pet Health Supplements
Here’s how the pet health market is evolving. The pet health supplements and natural products market is on a tear. Grandview Research pegged the market’s size at $2.49 billion in 2023, with its total value expected to grow at a rate of 5.9 percent through to 2030. Rising demand for pet health supplements, according to ...
[Extra! Extra!] Emphasizing Health Span Vs. Lifespan for Aging
Consumers are increasingly measuring their days in terms of a health span rather than a lifespan. While a lifespan is how long someone lives, a health span is how long that person stays active and healthy. According to Fortune, the earliest mentions of the term “health span” describe it as maintaining full bodily function for ...
Healthy Aging: The State of the Market in 2025
Healthy aging ingredients are on the rise, with Future Market Insights predicting the demand for healthy aging supplements will grow by 5.9 percent per year through to 2034, peaking at an annual global value of $2.16 billion.1 Aging consumers are increasingly looking for natural remedies for a variety of health challenges, from cognitive health, to ...
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