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Articles by Mike Straus


[Extra! Extra!] Cognitive Health for All Ages Continued

June 2, 2025

The cognitive health market is a large one, and with all large supplement markets, there are plenty of ingredients that make big claims but are short on evidence. That’s why researchers at the Czech University of Life Sciences in Prague performed a literature review in 2022 to assess nootropic compounds’ efficacy. This literature review found ...

Cognitive Health for All Ages

June 1, 2025

Here’s how the brain health supplements market is addressing cognition concerns for all consumers. The panel: Abdul Alkayali, Vice President of Marketing and Sales, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Dayna Dye, Education Content Writer, Life Extension, Fort Lauderdale, FL, www.lifeextension.com Doris Ip, Marketing Manager, Layn Natural Ingredients, Guilin, China, www.layncorp.com Jodi Schneider, National Educator, ...

[Extra! Extra!] Inflammation and its Impact on Bone Density

May 1, 2025

Inflammation has long been known to cause a variety of health problems. But now, emerging research is linking inflammatory proteins with changes in bone mineral density. A 2025 study by researchers at the Keck School of Medicine at USC examined the associations between 650 proteins and annual measures of bone mineral density in 304 overweight ...

A Bone to Pick

May 1, 2025

The bone & joint health market is looking younger as it expands beyond older consumers. Bone and joint health finished products are seeing an uptick in demand among older and younger consumers alike. Consumers are increasingly aware of bone and joint health, and are interested in nature-derived supplements that can preserve bone density and joint ...

[Extra Extra] Kava: Too Dangerous for Stress Relief?

April 1, 2025

Kava is a traditional herbal medicine with a long history of use by Pacific Islanders; it’s well-known for its anxiety-relieving and stress-reducing properties. While kava is commonly ground into a pulp and added to water to create a ceremonial beverage, its use as an anxiety-reducing herb may pose risks. According to Mount Sinai, over 30 ...

Stressed Out

April 1, 2025

Supplements that promote calmness. Americans are more stressed than ever before. Last year, the American Psychiatric Association’s annual mental health poll found that 43 percent of adults report being more anxious than they were in the previous year, with current events leading the list of things that people are stressed about.1 Meanwhile, stress relief supplements ...

[Extra! Extra!] The eSports Market Continues to See Rapid Growth

March 1, 2025

eSports are a rapidly growing subsegment of the active nutrition market, with the global eSports market estimated to reach $9.1 billion by 2032, according to Meticulous Research. This growth is driven primarily by a growing interest in eSports events and tournaments, along with a low barrier to entry for new players. As the eSports market ...

Getting Active! State of the Sports Nutrition Market in 2025

March 1, 2025

Here’s how sports nutrition products are evolving this year. The sports nutrition space is continuing to expand, with the global active nutrition market expected to reach $32.4 billion by 2032, according to WiseGuy Research.1 Sports nutrition consumers are increasingly discerning buyers, seeking out scientifically validated and clean ingredients that they can easily incorporate into their ...

Pet Mycoprotein Ingredient May Reduce Dogs’ Cancer Risk

January 31, 2025

A 2024 study by researchers at Brazil’s Federal University of Paraná examined the effects of Finnish brand Enifer’s PEKILO Pet, a mycoprotein ingredient that’s rich in beta-glucan, on cancer risk in dogs. The six-week study on 16 beagles demonstrated that PEKILO Pet increased the production of short-chain fatty acids and improved gut microbiome diversity. In ...

Pawsome Products: Emerging Trends in Pet Health Supplements

January 31, 2025

Here’s how the pet health market is evolving. The pet health supplements and natural products market is on a tear. Grandview Research pegged the market’s size at $2.49 billion in 2023, with its total value expected to grow at a rate of 5.9 percent through to 2030. Rising demand for pet health supplements, according to ...

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