Articles by Lisa Schofield
Worth the Weight (Loss, That Is)
Although it is serious for many people, losing weight can be fun—a journey of esteem-building as the pounds melt off, emboldening motivation and sparking the desire to explore new products and experiences. You and your staff can be their base camp. Straight from the outset, positioning your store and its brand should be more focused ...
Weight Matters
Solutions for helping customers manage their healthy weight ranges are plentiful. Here are ideas to get them fit and healthy. Size and scale may be basic architectural design terms but these concepts are also directly relevant to natural products/healthy lifestyle retailers. Most adults consider their weight and trying to manage it at least once in ...
Five Keys to Enhanced Workouts for Beginners
Eating a nutrient-dense diet can improve workout performance and competitive achievement for athletes (pro and amateur). Pre-workout nutrition has impact and shouldn’t be overlooked, according to Sarah Walls, personal trainer and owner of SAPT Strength & Performance Training, Inc., who is also the strength and conditioning coach for the WNBA’s Washington Mystics. “We wouldn’t jump ...
Sports Nutrition Gets a Lifestyle Makeover
Sports nutrition products are expanding, not so much with science and technology, but in how they relate to more and more consumers as lifestyle support supplements. Here’s what’s trending and why. Not too long ago when adults wanted to get into shape, men primarily lifted weights and women did Jazzercise and other aerobics. Or, they ...
Smartphone Sun Care
An innovative ingredient will be showing up in some natural and clean-label skin care supplements and topical products for retailers’ shelves. In 2017, supplier Monteloeder USA of Florida launched NutroxSun with the company’s Health 3.0 technology platform for brand marketing partners to use, drawing consumers into stores that sell products containing the ingredient. Monteloeder has ...
The Changing Skin Care Landscape
Today’s consumers are about more than being skin deep. Here’s how to help them put their best faces forward. Healthy self-confidence is generated by accomplishment, as well as feeling good about looking good. Clear, glowing, moist, mostly wrinkle-free skin is the desired canvas for enhancement with color cosmetics for women. According to Naomi Whittel, CEO ...
FDA’s Herb Facility Inspections Increase
The FDA has stepped up its commitment to ensuring that any inferior companies are ousted from the industry, according to the American Herbal Products Association (AHPA) of Silver Spring, MD. In a release, the association noted that most recent FDA inspections of dietary supplement facilities conducted in 2016 and 2017 show FDA continues to inspect ...
Botanical Outlook
All-natural and clean supplements for health promotion galvanize the perception of botanicals—and here’s how experts believe the market will fare in 2018. Kingdoms are colliding and enmeshing, symbiotically imbuing one another with physical influence once again. Thousands of members of the plant kingdom influence the animal kingdom—herbs for human health are now an idea whose ...
Women’s Health Worsened in Past Two Decades: Study
If you needed more of a reason to more assertively court and market to women, a new study from Sweden shows that women need you, natural health retailers, more than ever: since 1990, overall, women’s health has worsened while men’s health has improved. Swedish researchers have investigated health trends in women and men aged 25 ...
For Women Only
Women are more proactive about their health than ever; here’s what they are concerned about and how to best cater to their supplement and wellness needs. We are living longer and are packing more into our lives than even our most recent ancestors did. And women’s concerns about their wellness, fitness and health have changed ...
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