Vitamin Retailer (VR) magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2020 Vity Awards. After all, who is better qualified to determine the industry’s bestselling products than the people who sell them?

What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2020 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are, as always, based on the number of votes in each category.

The 2020 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks.

VR would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers.

Product descriptions are provided by the manufacturers and do not reflect the viewpoint of VR.

Vitamin & Mineral Supplement Category

Single Mineral

Magnesium Glycinate by Solaray

Magnesium Glycinate has been used to support healthy bones, muscles, cardiovascular systems and more. Solaray Magnesium Glycinate 400 mg comes to you in highly absorbable, 100 percent vegetarian, vegcaps.

Antioxidant Supplement

 

Clinical OPC, Terry Naturally brand by EuroPharma

Clinical OPC features French Grape Seed Extract VX1, a tannin-free source of oligomeric proanthocyanidins that have a low-molecular weight for superior absorption and utilization by the body. The VX1 extract provides the clinically recognized level of OPCs for consistent, life-enhancing benefits, and is combined with phospholipids for even greater absorbability. Clinical OPC provides high absorption, high antioxidant strength for the ultimate in cellular, cardiovascular and immune system support.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Single Vitamin

EarthSweet Chewables Vitamin D3 2000 IU by Bluebonnet Nutrition

Bluebonnet’s Vitamin D3 2000 IU (50 mcg) contain vitamin D3 (cholecalciferol) sourced from lanolin or fish oil helps support strong healthy bones and immune function. Also available in chewables, vegetable capsules, soft gels, liquid drops and various potencies.

 

Multiple Vitamin/Mineral

Every Woman’s One Daily 55+ Multi by New Chapter, Inc.

Every Woman’s One Daily 55+ Multi is fermented with whole foods and probiotics for easier digestion and better absorption. Fermentation allows your body to recognize and absorb nutrients like food, so you can maximize your nutrient intake and get the most out of your multivitamin. This multivitamin offers a range of support for women 55+—including immune, energy, heart, eye and bone support—and is packed with fermented nutrients and superfood botanical blends to maintain daily wellness and vitality.* Includes clinical-strength astaxanthin, a rare plant-nutrient and vitamin C for immune support.* Every Woman’s One Daily 55+ Multi is gentle to take on an empty stomach.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Specialty & Herbal Supplement Category

Acidophilus, Probiotic or Enzyme

Dr. Formulated Once Daily Women by Garden of Life

Dr. Formulated Probiotics Once Daily Women’s is a unique “just one capsule a day” shelf-stable, 50 billion CFU probiotic designed specifically to support a healthy microbiome and women’s specific health needs.* David Perlmutter, MD, created this unique formula exclusively for women and is Non-GMO (genetically modified organism) Project Verified. It has a high count of beneficial probiotics made from diverse probiotic strains, including L. reuteri and L. fermentum, that are resistant to stomach acid and bile, to support women’s digestive and immune system health.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

EFA Supplement

Ultimate Omega by Nordic Naturals

The No. 1 omega-3 fish oil in the U.S.,† Nordic Naturals Ultimate Omega offers support for body and mind with no fishy burps or aftertaste. This award-winning concentrate delivers more omega-3s EPA and DHA than most fish oil products to provide more essential health benefits in a smaller serving. Without solicitation, doctors and researchers worldwide consistently choose this top omega-3 formula. Like all Nordic Naturals fish oil supplements, Ultimate Omega is offered in the triglyceride molecular form—the form naturally found in fish, and the form most easily recognized and absorbed by the body. Sustainably made from 100 percent wild-caught sardines and anchovies, Ultimate Omega is a convenient way to help optimize immune system function and support a healthy heart and brain, with every delicious daily serving.*

†Based on SPINS scan data

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Children’s Health Supplement

Nordic Berries by Nordic Naturals

Nordic Naturals Nordic Berries multivitamin is a great way to give growing kids important nutrients they need; in fun gummies they’ll enjoy day after day (adults love them too!) These deliciously nutritious treats deliver essential vitamins, minerals, and antioxidants in every tasty serving, including zinc and vitamins A, C, D3 and E. Nordic Berries even contain full-spectrum B vitamins—hard to find in a gummy. Made for ages 2 and up, these multivitamin gummies help support healthy growth and development during the early years and beyond.* With their refreshing sweet-and-sour citrus taste, and impressive nutritional value, the pectin-based, vegetarian gummies are a delicious way to help fill everyday nutritional gaps.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Homeopathic Remedy

Oscillococcinum by Boiron

Clinical studies show that Oscillococcinum reduces the duration and severity of flu symptoms such as body aches, headache, fever, chills and fatigue. Easy to take, the slightly sweet pellets dissolve under the tongue and are recommended for everyone ages 2 and up. This homeopathic flu medicine is used in more than 50 countries, including France for more than 50 years and where it is currently the overall best-selling flu medicine. It’s non-drowsy and does not interact with other medications or supplements. It won’t mask symptoms of a more serious condition. Oscillococcinum is available over the counter in boxes of 6, 12 or 30 doses.

*These “Uses” have not been evaluated by the Food and Drug Administration.

Fiber/Internal Cleanser Supplement

Organic Whole Husk Psyllium by Organic India USA

Taking a fiber supplement each day is the easy way to ensure you are getting all you need to maintain your health. Organic India Whole Husk Psyllium is the seed husk of the herb Plantago ovata. Whole Husk Psyllium is a natural, bulk-forming dietary fiber.

• Promotes healthy elimination and regularity*
• Contains both soluble and insoluble fiber
• Supports the entire gastrointestinal system*
• The soluble fiber from psyllium, along with a healthy diet, may reduce the risk of heart disease.**

While conventional psyllium husk products offer high fiber, most of these crops are grown on conventional industrialized farms that use pesticides, herbicides, chemical fertilizers, and post-harvest chemical treatments. Organic India Psyllium is 100 percent certified organic and Non-GMO Project Verified. No synthetic pesticides, herbicides, chemical fertilizers or treatments are used at any time.

*Gluten-free product and manufacturing facility, yet not certified

**For Heart Health: Soluble fiber from foods such as psyllium as a part of a diet low in saturated fat and cholesterol and high in fruits, vegetables, and grain products that contain fiber, may reduce the risk of heart disease. A serving of psyllium provides 3 grams of the 7 grams of soluble fiber from psyllium necessary per day to have this effect.

 

Green Food Supplement

Green Vibrance by Vibrant Health

Green Vibrance is America’s No. 1 selling green superfood. With more than 60 hand-sourced ingredients, Green Vibrance is packed with micronutrients and designed to support your four foundations of health: nutrition, circulation, digestion and immunity.

Herbal Supplement

Curcumin Extra Strength & CuraMed, Terry Naturally brand by EuroPharma

Curamin Extra Strength provides a powerhouse of four effective ingredients, creating a product that has been recognized throughout the natural foods industry for pain relief.*† Powerful ingredients include:

• Clinically studied curcumin is significantly better absorbed than turmeric.
• Boswellia is clinically studied and uniquely standardized to provide up to 10 times more beneficial AKBA than unstandardized boswellia.
• DLPA helps support the effects of endorphins and enkephalins.*
• Nattokinase helps support circulation, an important feature for proper nutrient delivery and effectiveness.*

CuraMed features the only patented, clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones. The curcumin in CuraMed has more than 50 groundbreaking, published studies and is requested by researchers around the world for one reason: it works. For the best in healthy inflammation response† and liver, brain, heart and cellular health, CuraMed is a powerful choice.*

†Occasional inflammation due to exercise or overuse

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Joint/Bone Support

CuraMed, Terry Naturally brand by EuroPharma

CuraMed features the only patented, clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones. The curcumin in CuraMed has more than 60 groundbreaking, published studies, and is requested by researchers around the world. From non-GMO (genetically modified organism) turmeric grown without chemicals. For the best in healthy inflammation response† and liver, brain, heart, immune and cellular health.*

†Occasional inflammation due to exercise or overuse.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Women’s Health Supplement

mykind Organics Women’s Once Daily Multivitamin by Garden of Life

Finally, it’s here—a whole food multi from real, nutritious foods that’s Certified USDA (U.S. Department of Agriculture) Organic, Non-GMO Project Verified and is specifically formulated in a once-daily dose for the needs of women: mykind Organics Women’s Once Daily. Made from more than 30 powdered organic fruits, vegetables and herbs, mykind Organics Women’s Once Daily offers numerous vitamins and including great levels of B vitamins for radiant skin and nails.* It also provides vitamin B-12 in methylcobalamin form—a highly absorbable, active, natural form of B-12, like the B-12 in the body.* Women’s Once Daily also delivers vegan D3 from lichen for immune support and 2 mg of iron for blood support.* Women’s Once Daily is made from real organic whole food, including lemons, annatto, amla berry, holy basil and many more—providing perfect support for your demanding lifestyle—all in just one organic tablet daily.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Pet Health Supplement

RESCUE REMEDY PET by Nelsons

Thunderstorms, fireworks, vet visits—pets get stressed too! It is easy to tell when the world around is becoming too much for your pet. In these times, a few drops of RESCUE REMEDY PET can help reduce their stress without the side effects often found in sedatives. RESCUE REMEDY PET is a blend of five Bach original flower remedies, in a pet-friendly, alcohol-free formula. Each ingredient, chosen for its unique ability to ease mental tension, is sourced directly from the original gardens of Dr. Bach.

 

Men’s Health Supplement

Steel-Libido by Irwin Naturals

Steel-Libido supports and inspires sexual vitality.* This powerful formula combines traditional botanicals and targeted nutrients to support male enhancement and pleasure.* Use this product daily to maintain an active sex life, or occasionally as needed to maximize enjoyment.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure, or prevent any disease.

Brain Support Formula

Ginkgo Smart by Irwin Naturals

Ginkgo Smart Maximum Focus & Memory* supplement is specially formulated to help you maintain your mental edge.* This multi-faceted product delivers powerful brain supportive nutrients to keep your mind sharp and your memory at its best.*

• Enhanced Memory: Ginkgo biloba is one of the very best botanicals for the brain.* Studies show that ginkgo extracts can enhance blood flow to the brain, improve cognitive function and enhance memory.* The ginkgo extract used in this formula is standardized to contain 24 percent flavone glycosides and 6 percent terpene lactones for optimum potency.

• Neurotransmitter Support: acetyl-l-carnitine, choline and DMAE are key precursors to acetylcholine (a brain chemical involved in memory and cognition).* Velvet bean extract is a plant-source of L-DOPA.

• Antioxidant Protection: Alpha-lipoic acid possesses antioxidant qualities that help protect neurons from oxidative stress.* Ginkgo extract is also known to be an excellent free-radical scavenger in the body.*

Ginkgo Smart also includes omega-3 fatty acids from fish oil plus toothed clubmoss extract, a plant-source of the emerging nutrient huperzine.* The ingredients in this comprehensive formula support overall cognitive health.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure or prevent any disease.

Digestive Support Formula

DigestMore Ultra Enzymes by Renew Life

Renew Life DigestMore Ultra plant-based enzyme supplement works in harmony with your digestive system to reduce occasional digestive discomforts and unlock the nutrient goodness found in your food.* Helping you feel lighter, brighter and more energized to take on the day. Renew Life DigestMore Ultra Enzymes is a plant-based enzyme formula to help break down hard-to-digest foods* Made with naturally derived enzymes, DigestMore Ultra Enzymes is an ultra-strength plant-based formula that helps break down hard-to-digest foods and helps relieve occasional gas, bloating and indigestion.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Diet/Weight Loss Formula

Goli Apple Cider Vinegar Gummies by Goli Nutrition

The world’s first apple cider vinegar gummy, the Goli Gummy is a delicious way to enjoy all the benefits of apple cider vinegar. Goli gummies are vegan, gelatin- and gluten free. Taste the apple. Not the vinegar.

 

Energy Formula

ENERGY by NOW

NOW ENERGY combines a comprehensive array of nutrients and dietary ingredients to fill up your body with energy.* This product has been formulated with ingredients such as B vitamins, green tea, panax ginseng and rhodiola to support thermogenesis, energy production and adrenal function.* Caffeine is present in this product as a naturally occurring constituent of herbal ingredients such as guarana, yerba mate and green tea.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Heart/Cardio Support Formula

Kyolic Formula 109 Blood Pressure Health 109 by Wakunaga of America

Prioritize your blood pressure health with Kyolic Formula 109. With aged garlic extract (AGE), nattokinase and suntheanine, this formula is designed to help relax and support healthy blood pressure. Backed by science from a company you can trust, with a history of loyal customer satisfaction.

Immune Support Formula

Wellness Formula by Threshold Enterprises, Ltd.

Wellness Formula’s award-winning, comprehensive Bio-Aligned Formula delivers more than 25 nutrients and herbs for powerful immune, respiratory and antioxidant support. Millions of people make Wellness Formula their “go-to” for daily immune maintenance—and they rely on it whenever their immune systems need special care. Wellness Formulas offers high-potency vitamin C plus vitamin A for key antioxidant defense and immune support; vitamin D and zinc for healthy immune system components, like white blood cells; traditional adaptogens eleuthero and astragalus for a healthy stress response; and time-tested herbs-including echinacea and elderberry for healthy immune and respiratory support.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Sexual Function Formula

Steel-Libido by Irwin Naturals

Steel-Libido supports and inspires sexual vitality.* This powerful formula combines traditional botanicals and targeted nutrients to support male enhancement and pleasure.* Use this product daily to maintain an active sex life, or occasionally as needed to maximize enjoyment.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure or prevent any disease.

Sports Nutrition Category

Functional Beverage

Collagen Water by Vital Proteins

Each 12-oz. bottle of Vital Proteins Collagen Water offers 10 grams of Vital Proteins’ proprietary collagen peptides (from bovine), real fruit juice and reverse osmosis H2O to help you hit refresh on your morning routine, cool down after a much-needed sweat session, or grab on-the-go anytime, anywhere. With the same full-body benefits as their powdered varieties, promoting stronger skin, hair, nail and joint health, this new line of functional water will forever flip your thinking on hydration. And, true to the brand’s roots, each Collagen Water is gluten- and dairy free with 3 grams of sugar or less and no artificial flavors, colors or sweeteners. Vital Proteins’ Collagen Water comes in five unique varieties—Original (a citrus twist on a neutral taste), Strawberry Lemon, Blackberry Hibiscus, Lemon Ginger and Blueberry Mint—each offering light and refreshing flavor for sippable enjoyment throughout the day. And at only 60 calories or less, these whole food-based beverages give you all of the benefits, but none of the guilt.

 

Liquid Aminos

Amino Fuel by Twinlab

Amino Fuel Liquid provides protein in its most easily digested, absorbable and utilizable form to maximize muscle growth and optimize protein synthesis.* Research shows that when taken orally, peptide-bonded amino acids increase nitrogen retention better than free form amino acid mixtures for optimum muscle growth.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Muscle Enhancement

Micronized Creatine Monohydrate by NOW Sports

Creatine is a compound that occurs naturally in the body, primarily in skeletal muscle. Creatine’s function is to serve as a precursor to adenosine triphosphate (ATP), the form of chemical energy used by all cells.* Body stores of creatine create a pool of readily available ATP for energy, which is necessary for fueling quick bursts of power and strength.* Studies have demonstrated that creatine supplementation can help to maintain existing muscle tissue, support the growth and development of lean mass, and promote optimal performance during short bouts of intense exercise.* NOW Micronized Creatine Monohydrate mixes easily and has no additives or preservatives. All NOW Sports products all undergo third-party certification for detection of banned substances to ensure product purity. The Informed-Sport certification program certifies that each and every batch of a supplement product and raw material bearing the Informed-Sport logo has been tested by LGC’s world-class sports anti-doping lab. NOW Micronized Creatine Monohydrate is soy-free, non-GMO, halal and kosher.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

 

Sports Nutrition Bar

Vega Sport Protein Bar by Vega

Treat yourself post-workout with 20 grams of plant-based protein and help support your muscles with a chocolate-coated Vega Sport Protein Bar.

 

Protein Powder

Keto PROTEIN by Ancient Nutrition

Keto PROTEIN is an ideal protein solution for the ketogenic dieter, weekend warrior, busy executive, student, gamer or anyone looking to boost mind and muscle power.† Providing high-quality protein and fat from chicken bone broth and coconut MCTs plus energizing antioxidant and adaptogenic herbs—Keto PROTEIN is designed to take your performance to the next level.† When your body enters into the fat-burning zone, it creates ketones, highly efficient mind- and muscle-boosting compounds. While nearly every protein powder on the market has a ratio of high-protein to low-carb and low-fat content, Keto PROTEIN helps your body “flip the switch” to turn on your best performance at home, work and in the gym.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Weight Gainer

MRM Gainer by MRM

MRM’s Gainer is an ideal health supplement for individuals looking to add important macronutrients, crucial to their diets to help gain healthy weight as well as to increase or maintain lean body mass in a natural way. MRM’s unique protein complex is a special combination of ultra-filtered, low temperature processed whey protein concentrate, crossflow microfiltered whey protein isolate, micellar casein and enzymes to provide both immediate and sustained release of amino acids. MRM emphasizes the amount of protein per serving since it is the most prominent macronutrient proven to increase lean muscle mass.

MRM Gainer contains a unique carbohydrate complex consisting of VitaFiber (isomalto oligosaccharide), trehalose and maltodextrin. This preferable combination of fast, slow and indigestible carbohydrates provides an excellent source of fiber and calories that are less prone to increase “body fat” while offering a long-lasting source of energy and satiety. The fats in MRM’s Gainer blend were precisely chosen for their ability to offer unique benefits to the heart and cell membrane.

MICROBAC live transport increases delivery of probiotics five-fold, resulting in 1 billion cells providing the colonization and activity of 5 billion cells that help support upper and lower intestinal health.

Natural Medicine Category

Natural Allergy/Hay Fever Remedy

Allercetin Allergy & Sinus by Threshold Enterprises, Ltd.

Allercetin Allergy & Sinus is a Bio-Aligned Formula that utilizes natural homeopathic remedies for the treatment of allergies. Allercetin supports multiple body systems involved with hay fever: the respiratory system, sinuses, mucous membranes, histamine inhibition, immune desensitization and cellular energy.*

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Seasonal Support

Sambucus Gummies by Nature’s Way

Nature’s Way Sambucus is made from elderberries grown just as nature intended. From the foothills of the Styrian region of Austria, Nature’s Way’s elderberries are grown in nutrient-rich soil at an optimal altitude of 300-700 meters. With each and every elderberry tree tended by growers with generations of knowledge, the company ensures that traditional wisdom shows Nature’s Way the way to better berries. For centuries, the dark berries of European black elder (Sambucus nigra L.) have been traditionally used as a winter remedy for immune support.* Nature’s Way’s elderberry extract has been tested for bioavailability and shown to be active within the body, and Nature’s Way gummies are made with a gentle, solvent-free extraction method that ensures maximum flavonoid potency.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Headache Remedy

Curamin Headache Relief, Terry Naturally brand by EuroPharma

It is estimated that up to 80 percent of Americans deal with occasional headaches due to stress or fatigue. Curamin Headache Relief*† combines strong ingredients from Terry Naturally’s award-winning and well-loved Curamin formula with ingredients targeted to relieve occasional headaches due to tension or stress.*

†Occasional headaches due to stress or fatigue.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat, cure or prevent any disease.

Natural Indigestion Remedy

Super Digestaway by Solaray

Super Digestaway is a high-powered formula featuring enzymes essential to the digestion and assimilation of proteins, fats and carbohydrates.

Natural Sleep Remedy

Stress-Relax Tranquil Sleep by Natural Factors

Stress-Relax Tranquil Sleep is a fast-acting and very safe sleep formula that helps you fall asleep more quickly, sleep more soundly, and wake up feeling refreshed. Tranquil Sleep combines Suntheanine L-theanine with 5-HTP and melatonin. Extensive research shows that these ingredients exert a gentle yet powerfully synergistic effect to promote restful sleep and calm occasional nervousness.

Supplier Merchandising Support Category

 

Best Supplier-Provided Educational Materials

Terry Naturally brand by EuroPharma

As a company based on scientific validation, EuroPharma, maker of the Terry Naturally brand, devotes a great deal of resources to providing the information retailers need to match the right product to the right consumer. The company believes that quality information is needed to make informed health decisions. The EuroPharma team communicates this information in a wide variety of ways, including third-party non-branded information on research, educational webinars featuring experts in natural health, branded product literature that highlights unique points of differentiation, and a science and education team available to answer any type of question from retailers.

Best Computerized Point-of-Sale System

CATAPULT Retail Point of Sale Software by ECRS

ECRS is a retail solutions provider that is future-proofing today’s retailers and preparing them for tomorrow’s opportunities. ECRS’ CATAPULT system is the market’s only truly unified point of sale platform. With CATAPULT, point of sale, self checkout, web-store, inventory, customer loyalty, back office, and enterprise management all share a single transactional business logic. Unified Transaction Logic empowers retailers by providing actionable business intelligence across the enterprise in real time. Unifying hardware, software, and services, ECRS offers a friction-free, cost-saving solution.

Congratulations to Keirstyn Johnson with Vig’s Health Food in Idaho, who was selected at random to win a Kindle with Built-in Front Light for participating in this year’s Vitys!

Congratulations to all 2020 Vity Award Winners!