Utah-based Trace Minerals Research has announced it will be entering the sports nutrition market with its cleanfit line of workout products at the Natural Products Expo West trade show and conference, which is being held March 6–8 at the Anaheim Convention Center in Anaheim, CA.

The new line will include pre- and post-workout products containing zero artificial colors, flavors or sweeteners, are non-GMO and made for athletes that know that clean supplements are essential for heightened performance, according to the company.

“Sports nutrition has always been a market in which we thought we could thrive and we feel like now is the perfect time to dive in to this industry,” said Dave Chambers, national sales manager for TMR. “We’re already known in the industry as having one of the premiere lines of performance electrolytes that are manufactured under strict Good Manufacturing Practices (GMP) with the highest quality ingredients, but now we want to expand that line to include clean sports nutrition and workout products for elite athletes who want to take their training to the next level.”

Along with their other products, the company will offer its “Feel the Difference or Your Money Back” satisfaction. TMR will be handing out samples of all new sports nutrition products, in addition to their other new products, at booth #1334 at Expo West.

For more information, visit www.traceminerals.com.