After more than 30 years of supporting expecting and new moms with a line of  herbal remedies, Motherlove Herbal Company is unveiling a rebrand. New product packaging will be rolled out on store shelves in coming weeks. The aesthetic shift focuses on new packaging that reiterates Motherlove’s long-standing values of supporting new and expecting moms through updated design to stand out on store shelves.

Created in the ‘80s, Motherlove, a certified B Corporation, was one of the first—and for a long time, one of the few—companies to provide an all-natural lineup of herbal products that support expecting and new moms from bump to baby, the company stated.

“As the natural baby products industry grows and our distribution grows, we wanted our brand to convey a sense of the trust that we’ve built by helping millions of moms over almost four decades,” said Motherlove CEO Silencia Cox. “Our new packaging better helps moms decide which product is right for them through clear and well-designed details of product benefits, ingredient list and certifications.”

Motherlove chose Faven Creative for the rebrand, which took 12 months to complete. Alongside Motherlove, Faven Creative conducted extensive research with lactation consultants, health care professionals, customers and others to hear what they were looking for when searching for this type of products.

“From our research, we discovered how much growth and change had happened in the pre/postpartum category. There are countless new brands that have a strong visual and emotional appeal to new moms today,” said Faven Creative Founder Alicia Potter. “We knew the quality and efficacy of Motherlove products are one of the best, but that was not going to win over the consumer alone. New moms were looking for brands they can trust and knowing the people behind the brand is important to them. Motherlove was founded by an herbalist mom more than 30 years ago and her daughter runs it today. There is an authentic, deep, and beautiful story here that sparked the new visual identity and packaging design. The design focuses on colorful vignettes of herbs being passed into a mother’s hand–the true heart of Motherlove. In the end, the rebrand was more than pretty packaging. It reframed how Motherlove connects with moms on a deeper level.”

For more information, visit www.motherlove.com.