vitamins
Natrol and Jarrow Formulas Get New CEO
Nina Barton, a seasoned consumer brand and e-commerce leader who most recently served as global chief growth officer at Kraft Heinz, has joined Jarrow Formulas and Natrol as chief executive officer. Barton brings her more than two decades of experience accelerating consumer businesses to the leading vitamin and supplement brands owned by New Mountain Capital. ...
Natural Grocers Introduces Expanded Vitamin and Supplement Line
Natural Grocers by Vitamin Cottage has announced its new expanded line of Natural Grocers Brand vitamins and supplements. Customers can now select from a comprehensive range of over 100 vitamins, herbs, minerals and precision formulas that are priced for accessibility while providing high quality ingredients and third-party certified good manufacturing practices, according to the retailer. In ...
Vibrant Health and Farmacy for Life Join to Help Communities of Color
Vibrant Health, creator of award-winning supplements, and Farmacy for Life, hip-hop’s first health food store, announced a multifaceted collaboration to address the nutrition and wellness disparities that impact underserved communities and communities of color in the U.S. The two pioneering Black-owned health and wellness businesses will co-market Vibrance, a new nutritional supplement formulated by Vibrant ...
CRN Applauds Support of Dietary Supplement Use in “2020–2025 Dietary Guidelines for Americans”
The Council for Responsible Nutrition (CRN)—the leading trade association for the dietary supplement and functional food industry—applauds the U.S. Department of Agriculture (USDA) and the U.S. Department of Health and Human Services (HHS) for supporting dietary supplement use in the “2020–2025 Dietary Guidelines for Americans,” released on Dec. 29, 2020. The Dietary Guidelines recognize supplements ...
Health Foods Stores Must Stay Open Under New CA COVID-19 Lockdowns, Says NPA
The Natural Products Association (NPA) in a letter to Governor Gavin Newsom said it is imperative for essential businesses including health food stores to remain open as California mandates new COVID-19 restrictions. Health food stores provide a wide range of essential products including water, electrolytes, nutritional supplements, healthy food options and other health-related products such as ...
CVS Launches “Tested to Be Trusted” Program for Supplements
CVS Pharmacy (Rhode Island), the retail division of CVS Health, announced the launch of “Tested to Be Trusted,” a program requiring third-party testing of all vitamins and supplements sold in-store and online to confirm the accuracy of the dietary ingredients listed on the supplement facts panel and to confirm products are free from certain additives ...
Is Chewing Gum the Next Gummies?
A new single-blind, placebo-controlled randomized study examined how vitamins performed in a chewing gum. The research team gave 15 participants two gums containing supplement ingredients—vitamins—to try to determine how they delivered those vitamins. They looked at the release of vitamins from the chewing gums into the saliva and then sought to identify the acute impact ...
Multiple Choice
Despite some recent negative studies, consumers still love their multis. Here’s a glimpse of what’s trending and what’s available to choose. It’s almost as if some of them want vitamins to fail. In a case of “here we go again,” two meta-analyses published this year concluded that multivitamins don’t prevent heart disease. Yet, millions of ...
Trump Tariffs Will Impose Financial Burden on Supplement Industry, NPA Warns
The Trump Administration’s proposal to impose tariffs on key ingredients for nutritional supplements and vitamins will cause disproportionate economic harm to U.S. interests and increase costs for small businesses and consumers, the Natural Products Association (NPA) said in a letter to United States Trade Representative Robert E. Lighthizer. President and CEO of NPA Daniel Fabricant, ...
MegaFood Campaign Fights “Nutritional Poverty”
The good news? Americans think they are eating well; in fact, 60 percent say they eat a very healthy diet. The bad news? Perception and reality may not be aligned. As recent research conducted by ORC International on behalf of supplements leader MegaFood finds, 62 percent of U.S. adults admit to eating just 1 to ...
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