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Trends


The Vitamin Shoppe Opens New AI-Powered Innovation Store

by Eric Munson | February 23, 2026

On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...

Indigestion & Stomach Upset

by Joy Choquette | February 2, 2026

Trends, triggers and treatment options: What natural health retailers need to know now. “Oooh, my stomach!” Whether a sudden and unexpected belly ache or an ongoing problem with indigestion, stomach upsets are no laughing matter. There are a host of over-the-counter and prescription medications on the market to address everything from gas to diarrhea, acid ...

[Extra! Extra!] Emerging Trends in Functional Nutrition for 2026

by Eric Munson | January 9, 2026

As the functional nutrition industry continues to evolve, emerging trends are redefining how consumers approach health. They’re blending sensory enjoyment, transparency, precision and holistic wellness to support healthy weight, long-term vitality and mental well-being. Ingredient supplier Glanbia Nutritionals (Ireland), released its latest report showing some of the “megatrends” that will influence the functional nutrition category ...

[Extra! Extra!] Trends, Size and Growth of the Glucose Supplements Market

by Eric Munson | October 1, 2025

According to a report from Persistence Market Research, the global glucose management supplements market is expected to grow to $15.4 billion by 2032. This is a compound annual growth rate (CAGR) of 6.4 percent, up from $9.9 billion in 2025. The report shows glucose management supplements are poised for robust growth, driven by a rising ...

A Lot to Digest

by Shari Barbanel | August 1, 2025

The biotics and enzyme category continues to grow and expand as consumers learn more about their benefits. The biotics and enzyme category has come a long way. In 2007, Jamie Lee Curtis touted the benefits of probiotics in a series of commercials for Activia yogurt, causing consumers to become more aware of the health of ...

Cognitive Health for All Ages

by Mike Straus | June 1, 2025

Here’s how the brain health supplements market is addressing cognition concerns for all consumers. The panel: Abdul Alkayali, Vice President of Marketing and Sales, Longevity by Nature, Temecula, CA, www.longevitybynature.biz Dayna Dye, Education Content Writer, Life Extension, Fort Lauderdale, FL, www.lifeextension.com Doris Ip, Marketing Manager, Layn Natural Ingredients, Guilin, China, www.layncorp.com Jodi Schneider, National Educator, ...

Springtime Immune Help

by Eric Munson | April 1, 2025

Proactive health and wellness for the spring season. April may in fact be the cruelest month, therefore spring is a crucial time to focus on immune health because of seasonal changes, such as fluctuating temperatures, increased pollen levels and increased outdoor activities. “Spring is a season when people stop focusing on immune health and are ...

Natural Grocers Unveils Must-Know Trends for 2025

by Eric Munson | December 9, 2024

On Dec. 2, Natural Grocers by Vitamin Cottage (Lakewood, CO) unveiled its Top Trends for 2025. “At Natural Grocers, we’re always eager to see how evolving trends inspire healthier, more sustainable lifestyles. Each year we sift through evolving shopping habits and cutting-edge research to pinpoint the trends that will shape the way we live, eat, and ...

Vitaquest Unveils 2025 Trends Forecast for Dietary Supplement Market

by Eric Munson | August 23, 2024

Contract nutritional supplement manufacturer Vitaquest International (West Caldwell, NJ) released its 2025 trends forecast for the dietary supplement market. According to the company, the market for dietary supplements is on a rapid, upward trajectory, and some of the factors driving that growth include increasing health care costs, changes in food laws affecting label and product ...

Wellness for All Seasons

by Joy Choquette | April 1, 2024

How is the seasonal allergy and respiratory health market performing now? As the weather heats up, so too, does the amount of pollen in the air. More and more people long to go outside and hike, fish, bike and enjoy the great outdoors. But doing so with itchy eyes, a runny nose and a headache ...

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