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The Vitamin Shoppe


The Vitamin Shoppe Launches “Snax for Vax” Campaign

by Angela Sabarese | October 17, 2022

On Oct. 12, The Vitamin Shoppe announced that it is offering a free protein bar or healthy snack to anyone with a documented flu vaccine shot, in a national “Snax for Vax” campaign to support healthy communities during flu season. On the upcoming weekend of October 22-23, anyone with proof of a recent flu vaccine ...

NPA Applauds New Jersey Proposal to Recognize July 9 as Creatine Day

by Angela Sabarese | July 22, 2022

The Natural Products Association (NPA) has applauded New Jersey State Senator Bob Singer (30-Lakewood) for introducing a Senate Joint Resolution recognizing July 9 as Creatine Day in New Jersey. “Creatine is one of the most popular nutritional supplements because of its long history of strength and muscle health,” said Daniel Fabricant, Ph.D., president and CEO ...

Ladder, Sports Nutrition Company Created by LeBron James and Arnold Schwarzenegger, Partners With The Vitamin Shoppe

by Angela Sabarese | July 12, 2022

Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, has announced that its products are available for the first time in retail stores, via an exclusive partnership with The Vitamin Shoppe. Ladder products are now on shelves at over 690 locations of The Vitamin Shoppe and on www.vitaminshoppe.com, as well as the ...

Body Complete RX Expands Footprint at the Vitamin Shoppe

by Angela Sabarese | April 11, 2022

Body Complete Rx (BCRX), the first Black female-owned supplement and wellness company to launch at The Vitamin Shoppe in the retailer’s weight management category, is expanding its offerings at over 680 retail locations nationwide with the addition of its signature plant-based protein powders. This May, the brand’s best-selling NOURISH line of protein powders will be ...

The Vitamin Shoppe to Expand with Franchise Stores

by Angela Sabarese | June 1, 2021

The Vitamin Shoppe has announced the launch of a franchising model for independent operators to open The Vitamin Shoppe stores in their own communities around the United States. This is the first time in its 44-year history that The Vitamin Shoppe will partner with business owners to operate franchise stores. The Vitamin Shoppe’s franchise model rewards ...

The Vitamin Shoppe and WW Announce Strategic Partnership

by Angela Sabarese | January 18, 2021

The Vitamin Shoppe, an omni-channel retailer of nutritional products, announced a new partnership with WW International, Inc., a global wellness company powered by the world’s leading commercial weight management program, to amplify their shared mission to empower and support people on their health and wellness journeys, according to the companies. The Vitamin Shoppe and WW ...

The Vitamin Shoppe Launches CBD HQ

by Nicholas Saraceno | August 18, 2020

The Vitamin Shoppe, a New Jersey-based specialty retailer of nutritional products, announced the launch of its new CBD HQ in-store and online concept, a destination for CBD hemp extract wellness solutions. CBD HQ offers more than 20 brands that meet The Vitamin Shoppe’s quality standards, including top-selling brands such as Garden of Life, Charlotte’s Web, Irwin Naturals, ...

The Vitamin Shoppe Launches Personalized Vitamin and Supplement Subscription Service

by Nicholas Saraceno | September 10, 2019

The Vitamin Shoppe announced the launch of Only Me, a personalized online assessment that delivers a custom assortment of vitamins and supplements to participating subscribers each month. The new subscription service from The Vitamin Shoppe provides customers with a wellness regimen tailored to their individual health and lifestyle needs, while offering products from The Vitamin ...

Vitamin Shoppe Holds Vitamin Angels Fundraising Events

by Nicholas Saraceno | June 25, 2019

The Vitamin Shoppe (New Jersey), a retailer of nutritional products, raised over $700K in 30 days through a robust event, in-store and digital campaign throughout the month of May to benefit Vitamin Angels (California), a global public health organization fighting to end malnutrition worldwide. Through this campaign, The Vitamin Shoppe reached more than 2.8 million ...

The Vitamin Shoppe Launches May Campaign to Benefit Vitamin Angels

by Nicholas Saraceno | May 13, 2019

During the month of May, The Vitamin Shoppe will host a nationwide campaign across 770 stores in the United States to raise funds on behalf of Vitamin Angels, its longtime charity partner. Vitamin Angels is a global public health organization working to end global malnutrition by distributing vitamins and minerals to at-risk mothers and children ...

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