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Selling Green Superfoods

by Lisa Schofield | February 1, 2023

The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense […]

The Liquid Gain

by Rajiv Leventhal | October 1, 2010

With difficulty swallowing tablets common, retailers are quickly finding out that liquid supplements are becoming the preferred choice for many.Manufacturers are well aware that making things easier for consumers will help make things easier for themselves. When it comes to supplements, the number and size of pills and tablets that need to be consumed often […]

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