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superfoods


Are Superfoods Fueling the Future of Nutrition?

by Joy Choquette | December 1, 2025

Innovations, trends and promoting superfoods in busy retail establishments. It’s a bird. . . it’s a plane. . . no, it’s superfoods! The term “superfoods” is familiar now, but it wasn’t always part of the nutrition vocabulary. And the phrase, surprisingly, doesn’t have its origin in the medical or natural health field. It was first ...

Big Bold Health Makes Retail Debut at Erewhon

by Eric Munson | August 26, 2025

Big Bold Health (Bainbridge Island, WA), a professional supplement brand redefining immune health through nutrient-dense superfoods and cutting-edge science, made its brick-and-mortar retail debut at Erewhon. Its products are now available at all Erewhon stores in the Greater Los Angeles area. The available products include Omega-3 Rejuvenate, Microbiome Rejuvenate, Immune Rejuvenate and Himalayan Tartary Buckwheat ...

Pines International to Celebrate 50-Year Anniversary

by Eric Munson | May 5, 2025

Next year (2026) is a milestone for Pines International (Lawrence, KS) as a pioneer in green superfoods celebrates 50 years of delivering pure, organic, nutrient-rich, dark green, leafy vegetables. Founded on the vision of harnessing the power of nature, Pines Wheat Grass, Pines Barley Grass and Pines Alfalfa continue to exemplify sustainability and purity straight ...

Natural Products Expo West Attracts More Than 65,000 to Anaheim

by Eric Munson | March 27, 2024

Natural Products Expo West was held at the Anaheim Convention Center in Anaheim, CA from March 12-16. According to New Hope Network/Informa Markets, the show drew more than 65,000 industry professionals and more than 3,300 exhibiting companies. According to show organizers, the Expo West featured a large array of brands spanning 30 categories, attracting 840 ...

Selling Green Superfoods

by Lisa Schofield | February 1, 2023

The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense ...

Ancient Nutrition Debuts First Brand Anthem “Believe”

by Angela Sabarese | May 16, 2022

Ancient Nutrition (Tennessee) is on a mission to save the world with superfoods–and they’re sharing that mission with the debut of their first ever brand anthem, titled “Believe,” the company stated. Developed in partnership with renowned global production studio The Mill and director Bowe King, the anthem showcases the brand’s unwavering belief that proper nutrition ...

Vibrant Health Celebrates 30 Years in Business

by Angela Sabarese | April 5, 2022

In 2022, Vibrant Health is celebrating its 30th year in business. The company was founded 30 years ago when clinical nutritionist Mark Timon formulated and produced the first bottles of Green Vibrance. In the early 90s, “superfoods,” “greens” and “nutritional supplements” were not common terms among the general U.S. population. The natural products industry was ...

Talking Superfoods With Matt Marturano

by James Gormley | February 16, 2022

Vitamin Retailer reached out to Matt Marturano, Chief Science Officer, Vibrant Health, Shelton, CT vibranthealth.com VR: What you consider to be the most exciting superfoods’ research today? Martunaro: “Some of the most exciting research in superfoods today is looking at the health benefits of various constituents in combination. For example, a 28-day clinical trial looking ...

Ancient Nutrition Launches Research Partnership With Rodale Institute

by Angela Sabarese | February 8, 2022

Ancient Nutrition has announced that it is entering into a scientific research partnership with Rodale Institute, a purpose driven non-profit and a founder of the modern regenerative organic movement. This partnership will advance Ancient Nutrition’s efforts to heal the planet through agricultural transformation. Beginning in 2022, Ancient Nutrition will dedicate one percent of annual revenue ...

Superfoods—A New Generation of Superhero Nutrients

by James Gormley | February 1, 2022

More than just “drink this green powder and call me in the morning”—superfoods are the ultimate “more bang for your buck” products. Panelists: Ramona Billingslea, Marketing Manager, Betsy’s Health Foods, Spring, TX, www.betsyhealth.com JR Ortiz, President, MacroLife Naturals, Culver City, CA, www.macrolifenaturals.com Dan Lifton, CEO, Quality of Life Labs, Port Chester, NY, www.qualityoflife.net Matt Marturano, ...

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