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Protein: A Vital Macronutrient for Older Adults!

by Mark Becker | April 1, 2025

I recently celebrated my 64th birthday. For more than 43 years I have raced endurance events. I am the farthest thing from a world-class endurance athlete. However, world-class athletes are few and far between. Therefore, I believe the information I’m going to present in this article will not only be useful for retailers but will ...

The Meteoric Growth of the Plant-based Diet

by Mark Becker | August 1, 2024

According to the Plant Based Foods Association (PBFA), 70 percent of the U.S. population ate plant-based foods in 2022, up from 66 percent in 2021. In 2022, 60 percent of households bought plant-based foods, with an 80 percent repeat purchase rate across all categories. Consumers are motivated to eat plant-based foods for a variety of ...

U.S. Sales of Herbal Supplements Decline Slightly in 2022

by Eric Munson | February 26, 2024

A report co-authored by the American Botanical Council (ABC, Austin, TX), SPINS (Chicago, IL) and Nutrition Business Journal (NBJ, Boulder, CO) stated retail sales of herbal supplements in the United States totaled an estimated $12.121 billion in 2022, a 1.9 percent decrease over the previous year. This marks the first time in almost 20 years ...

Research Team Makes Protein Superfood From Marine Algae

by Lisa Schofield | February 3, 2023

Marine microalgae-based cellular agriculture is a promising new way to sustainably produce plant-based ‘meat’ and healthy ‘superfoods’ for the future. Researchers are responding to growing interest from consumers looking for healthier, more environmentally friendly, sustainable and ethical alternatives to animal proteins. Marine microalgae, single-cell photosynthetic organisms from the ocean could be the solution to the ...

Selling Green Superfoods

by Lisa Schofield | February 1, 2023

The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense ...

The Pandemic: Driving Growth of Plant-based Products

by Mark Becker | November 30, 2020

As 2020 comes to a close, we can reflect back on a year that has been challenging for us all. The coronavirus pandemic has drastically changed the way we work, live and socialize. It’s also changing the way we think about nutrition. Nearly one-quarter of all Americans are going more plant-based. Every week it seems ...

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