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rebranding


Herbs, Etc. Unveils New Brand Identity

by Eric Munson | November 3, 2025

On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...

Trace Minerals Unveils All-encompassing Rebrand as Trace

by Eric Munson | September 25, 2024

Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024. Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said. According to the company, Trace’s updated packaging is “modern and relevant,” ...

Wakunaga of America Announces Packaging Refresh

by Angela Sabarese | February 8, 2022

To celebrate its 50th anniversary, Wakunaga of America is launching a fresh new look for its flagship Kyolic Aged Garlic Extract (AGE) product line to meet the needs of today’s consumers, the company stated. For the past half-century, Wakunaga of America has provided consumers with an odorless, organically grown, and clinically researched garlic extract supplement ...

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