Rebrand
SweetLeaf Launches Rebrand Highlighting Prebiotic Fiber Advantage
On March 4, during Natural Products Expo West, natural sweetener pioneer Wisdom Natural Brands (Gilbert, AZ) announced a rebrand of its SweetLeaf stevia packaging that focuses on the brand’s 100 percent plant-based attributes and modern category leadership. The rebrand features a unique pistachio green color palette, subtle leaf iconography and new front-of-pack callouts that notably ...
Mama Bird Completes Rebrand From Best Nest Wellness
Mama Bird (Denver, CO) has completed its rebrand from Best Nest Wellness. Marking the company’s 10-year anniversary, the new name reflects the company’s mission to make brain-first nutrition easy and accessible for families at every stage of life. The redesigned packaging is bright, playful and instantly recognizable, and is as approachable as it is functional. ...
Herbs, Etc. Unveils New Brand Identity
On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...
Scott’s Protein Balls Unveils New Branding, Packaging and Formulation
New York-based Scott’s Protein Balls unveiled a new chapter with a refreshed brand identity featuring cleaner ingredients, updated packaging and a reinforced commitment to purpose-driven nutrition. According to the company, the new packaging and logo reflect the company’s journey of growth and evolution. The new design features a modern and youthful look with a bold ...
Safety Shot Announces Comic Book-Inspired Rebrand as Sure Shot
On Oct. 9, Safety Shot (Jupiter, FL) announced a complete brand overhaul including a new name, Sure Shot. The company is known for its eponymous dietary supplement that stops the negative effects of alcohol before they start. Sure Shot partnered with full-service marketing agency Amalgam on the rebrand. “We created a bold brand world inspired ...
Trace Minerals Unveils All-encompassing Rebrand as Trace
Trace (Salt Lake City, UT), formerly known as Trace Minerals, announced the launch of its new brand identity and product packaging on Sept. 25, 2024. Trace emphasizes consumer education, quality ingredients, multiple delivery formats, mineral insufficiencies, scientific research and sustainable sourcing, the company said. According to the company, Trace’s updated packaging is “modern and relevant,” ...
Mosh Debuts New Formulation Featuring Kyowa’s Cognizin
Mosh (Los Angeles, CA), co-founded by Maria Shriver and Patrick Schwarzenegger, launched a retail-ready rebrand and new formulation for its brain health protein bars. Mosh is now the first and only protein bar containing Cognizin, a premium nootropic ingredient that supplies the brain with a patented form of citicoline, from Kyowa Hakko USA (New York, ...
Sky Organics Announces 2023 Rebrand
Sky Organics has debuted its comprehensive rebrand, encompassing redesigned packaging with an elevated and sustainable new look, an updated website with a fresh, improved customer shopping experience, a creative social media campaign and a suite of new product offerings. Sky Organics is a family-founded company, dedicated to showing consumers that living a natural, sustainable lifestyle ...
Diamond Herpanacine of PA Announces Total Rebrand
Diamond Herpanacine of PA (Jenkintown, PA) has announced a total re-branding of their labels, website, logo, etc. During the celebration of 32 years in business, DH of PA has worked to give their line a fresh, new look. While their award-winning formulations will remain the same, all labels in the line will have a sleek ...
Michael’s Naturopathic Programs Announces Rebrand to Michael’s Health
Michael’s Naturopathic Programs (San Antonio, TX), a producer of natural supplements, has announced a major rebranding that includes a new name and new look. The rebrand to Michael’s Health reflects a company that listens to its customers. Company President and Founder, Michael Schwartz, said of this rebranding decision, “We have been told countless times that when people ...
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