Rainbow Light
Rainbow Light and NeoCell Products Now Top Sellers on TikTok
Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok. According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base ...
Piping Rock Health Products Acquires Former Clorox Supplement Brands
Piping Rock Health Products (Bohemia, NY), a family-owned vitamin and nutritional supplement company, announced the acquisition of four iconic natural health and wellness brands, Natural Vitality, NeoCell, Rainbow Light and Renew Life. These brands were previously owned by The Clorox Company (Oakland, CA) until they were sold to Piping Rock in 2024. Piping Rock is ...
Company Settles Vitamin Lead-level Suit For $1.75 M
Florida-based Rainbow Light has agreed to pay $1.75 million to settle the city of Los Angeles’ allegations that it falsely advertised its lead levels. Los Angeles, CA City Attorney Mike Feuer announced the settlement with the company and affiliated companies owned by The Clorox Company (California). The office said Rainbow Light advertised the vitamins as ...
Wellnext Announces New Corporate Name: Nutranext
Florida-based Wellnext, a vertically integrated developer, manufacturer and marketer of dietary supplements, announced it has changed its corporate name to Nutranext. The new name establishes a more cohesive identity for the company that reflects its growing lineup of consumer brands addressing a multitude of nutritional needs. The company’s recent acquisition of leading collagen supplement brand, ...
State of Women’s Supplements Market
Barb Apps, business development brand manager at California-based Rainbow Light, provided statistics on the state of the women’s supplement market: Seventy-five percent of Americans are in pursuit of a healthier lifestyle (Bain & Co, 2014). In the U.S. supplement market, 71 percent of women and 65 percent of men take supplements (CRN 2015); use of ...
Vitamin Retailer’s Best New Products of 2015
For the eighth year in a row, Vitamin Retailer (VR) reached out to its retailer readership and asked them what they thought about 2015’s new products. Retailers were asked to comment on their favorite products that made their debut into the market in late 2014 through 2015. VR editors reviewed the retailers’ suggested list and, ...
A Fresh Start
When it comes to cleansing and detox products, retailers should approach the needs of their stores—and customers—with care. The ideal customer for a detox supplement or natural cleanser could be just about anybody. Really. Toxins are literally everywhere—in our food, in water, and ominously suspending in the air. Thankfully, awareness about the harmful effects of ...
Anti-aging Supplement Trends
Marci Clow, MS, RDN at California-based Rainbow Light, listed her top trends and predictions for anti-aging and longevity products: • By 2030, one in five Americans will be over age 65; even with proper diet, there is always room for an added health boost. Personalization and individualization is trending across the supplement industry and all ...
Prenatal Precious Gems
The Most Nutrient-Rich Prenatal Gummy Multivitamin formulated for mothers-to-be who prefer the ease and convenience of a tasty gummy to a pill. Prenatal Gems promote a baby’s healthy brain, eyes, nerves, bones; support circulation; and strengthen connective tissue. Prenatal Gems energizes, helps soothe nausea, muscle aches and tension, and is non-constipating. Rainbow Light www.rainbowlight.com 100 ...
Figuring Out Fertility
The changing market now includes men’s supplements, age-specific supplements and gummies. According to research by the Centers for Disease Control and Prevention (CDC), approximately 6 percent of women in the U.S. are now infertile. Washington-based Fairhaven Health, LLC’s VP of Operations and Project Management Sarah Dohman weighed in on the fertility supplement market, and believes ...
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