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Company Settles Vitamin Lead-level Suit For $1.75 M

by Nicholas Saraceno | August 20, 2019

Florida-based Rainbow Light has agreed to pay $1.75 million to settle the city of Los Angeles’ allegations that it falsely advertised its lead levels.

Los Angeles, CA City Attorney Mike Feuer announced the settlement with the company and affiliated companies owned by The Clorox Company (California).

The office said Rainbow Light advertised the vitamins as being free of heavy metals and using materials with the “lowest detectable lead level” on the market but testing detected some metals, including lead.

Rainbow Light removed that advertising and agreed to new testing procedures that Feuer’s office said will reduce lead levels going forward.

In a statement to Vitamin Retailer, Rainbow Light said that it “wants women to understand that our prenatal and postnatal vitamins are safe and have less lead than you could find in a typical serving of spinach. Because our vitamins include plant- and mineral-based ingredients, they contain trace elements of lead and other heavy metals. However, these naturally-occurring trace amounts are below California’s Proposition 65 standards, which is one of the strictest regulations in the U.S. governing the safety of water, food and consumer products. We strive to make the highest-quality vitamins possible and have taken steps to further reduce these already trace levels. We are pleased to have resolved legal claims raised by the Los Angeles City Attorney related to certain language that was previously on our website. Anyone who has any questions about our products can find more detailed information at www.rainbowlight.com/faqs/.”

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