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Vitaquest Releases Top 2026 Dietary Supplement Trends Report

by Eric Munson | July 14, 2025

Contract supplement manufacturer Vitaquest International (West Caldwell, NJ) released its Top 2026 Dietary Supplement Trends Report. The report shows plant-based proteins and nootropics will be among the fastest growing trends in 2026. Other key growth areas include sports nutrition, gut health, longevity, women’s health and hydration. In addition to the specific supplement trends, there will ...

Understanding Liposomes

by Sebastian Balcombe | November 1, 2023

As retailers, you are faced with a continual flow of new supplements—products featuring newly launched ingredients, new blends, and new flavors of gummies or powders. The abundance is exhilarating (customers just love new products!) and angst-inducing (how can I know the product will deliver the desired results?). Considering what supplements to carry is challenging. You ...

CBD Usage Grows: Profound, Science-Based Benefits for the Athlete

by Mark Becker | February 3, 2023

The use of CBD among athletes is becoming extensive. The Agricultural Improvement Act of 2018 (the “2018 Farm Bill”) exempted “hemp” from the definition of “marijuana” so that cannabinoids derived from hemp are no longer controlled substances under federal law. The law sets the THC limit for hemp at “not more than 0.3 [percent] on ...

Selling Green Superfoods

by Lisa Schofield | February 1, 2023

The traditional supplement category of green nutrients is energized. It is said that plants’ “blood,” chlorophyll, is astonishingly similar to human hemoglobin—chlorophyll has magnesium where hemoglobin has iron. This factoid is not only interesting for knowledge-hungry customers but serves as a basis for the high relevance of the green food/superfood category. “Eating greens makes sense ...

2019 Sports Nutrition Report

by Hilary Daninhirsch | February 28, 2019

Product sophistication spurs category growth. Sports nutrition is a big business, and it’s not just for professional athletes or gym rats. Even casual gym-goers are seeking products related to sports nutrition, whether that is to help lose weight or to bulk up or for extra protein to fuel workouts. “Sports nutrition products obviously appeal to ...

Supplement Delivery Systems: More Options

When the natural products industry first began, there were four basic types of delivery systems for dietary supplements: tablets, capsules, powders and liquids. Today, those basic four still exist, and still probably represent the majority of supplements on the market. However, delivery system options have expanded and now include soft gels, liquid caps, lozenges and ...

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