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The Vitamin Shoppe Opens New AI-Powered Innovation Store

by Eric Munson | February 23, 2026

On Jan. 28, The Vitamin Shoppe (Secaucus, NJ) announced the opening of a new Innovation Store on the Upper East Side of New York City, located at 157 East 86th Street. The new store brings The Vitamin Shoppe’s innovation-forward design format and an expansive assortment of vitamins, supplements, sports nutrition, herbs, functional foods, energy drinks ...

Rainbow Light and NeoCell Products Now Top Sellers on TikTok

by Eric Munson | January 26, 2026

Nutranext (Bohemia, NY) announced its Rainbow Light Women’s One and Men’s One Multivitamin Caplets, and NeoCell Collagen Bio-Peptides Protein Powder are now top-selling products on TikTok. According to the company, Women’s One and Men’s One Multivitamins stand out in the category with bio-balanced formulas designed to support whole-body health.* Each caplet delivers a superfood base ...

FitLife Brands Acquires Irwin Naturals

by Eric Munson | August 12, 2025

FitLife Brands (Omaha, NE), a developer and provider of nutritional supplements and wellness products, announced it entered a definitive agreement to acquire Irwin Naturals (Los Angeles, CA) and its related affiliates for $42.5 million. Irwin previously filed for Chapter 11 bankruptcy in August 2024. According to FitLife, both brands have product lines that are largely ...

FDA Takes Steps to Restrict 7-OH Opioid Products

by Eric Munson | August 4, 2025

On July 29, the U.S. Food and Drug Administration (FDA) took “bold steps” to protect American consumers from dangerous illegal opioids. The agency recommended a scheduling action to control certain 7-hydroxymitragyine (7-OH) products under the Controlled Substances Act. According to FDA, 7-OH is increasingly recognized for numerous health and safety issues because of its ability ...

UNFI Working to Restore Operations After Cyberattack

by Eric Munson | June 16, 2025

On June 5, United Natural Foods Inc. (UNFI, Providence, RI) suffered from a cyberattack, when the company noticed “unauthorized activity” on some of its information technology (IT) systems. According to a filing with the U.S. Securities and Exchange Commission, UNFI activated its incident response plan, which involved taking certain systems offline, impacting the company’s ability ...

iHerb Debuts Digital Wellness Hub

by Eric Munson | January 13, 2025

On Jan. 2, iHerb (Irvine, CA) announced the launch of its iHerb Wellness Hub, an online multimedia platform for wellness, fitness, nutrition, beauty, etc. The platform features a wide array of health articles, recipes, videos and podcasts to provide valuable insights on the role of vitamins, minerals, supplements, herbs and natural remedies for promoting healthy ...

iHerb Unveils Online Distribution Partnership With The Vitamin Shoppe

by Eric Munson | July 15, 2024

Health and wellness e-commerce retailer iHerb (Irvine, CA) announced a partnership with The Vitamin Shoppe (Secaucus, NJ) to bring the brick-and-mortar retailer’s products to millions of new consumers worldwide. iHerb ships more than 50,000 products from more than 1,800 brands to more than 180 countries, the company said. “At The Vitamin Shoppe, we believe everyone ...

CRN Adopts New Guidelines for Dietary Supplements Sold Online

by Eric Munson | February 19, 2024

The Council for Responsible Nutrition (CRN), a trade association representing the dietary supplement and functional food industry, announced new Voluntary Guidelines for Industry to assure online and in-person shoppers have access to the same product information. “The guidelines address the information that is minimally required for display/availability to consumers on internet platforms for the sale ...

GOED to Host First Omega-3 Technology & Innovation Roundup Event

by Eric Munson | February 19, 2024

The Global Organization for EPA and DHA Omega-3s (GOED) is inviting industry professionals to its first-ever Technology & Innovation Roundup Event. The online webinar will be held via Zoom on Feb. 27 from 10 a.m. to 12:30 p.m. EST. According to GOED, attendees will be able to learn about the latest developments from a diverse ...

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