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NOW Testing of St. John’s Wort Reveals Widespread Failure

by Eric Munson | November 10, 2025

NOW Health Group (Bloomingdale, IL) continued its testing program of supplements sold on Amazon. This round of testing focused on the popular herb St. John’s wort. Results showed that every single product (except for NOW’s brand) failed potency testing. Several samples contained synthetic dyes, which are commonly used to make low-quality or adulterated products appear ...

The Sleep, Stress & Mood Triangle

by Joy Choquette | September 2, 2025

What’s new in the market addresses a variety of needs. While the pandemic is in the world’s rearview mirror now, a new one seems to be taking over: the perfect stormy triangle of high stress, poor mood and a lack of good sleep. This appears to be one of those “What came first, the chicken ...

Peer-Reviewed Studies Highlight Unique Health Benefits of Almased

by Eric Munson | August 18, 2025

Two recent, peer-reviewed clinical studies have found Florida-based Almased, a high-protein, low-glycemic meal replacement, delivers significant, unique health benefits, such as weight loss, improved metabolic health, anti-aging effects and enhanced quality of life. The reviews synthesize 30 peer-reviewed clinical studies across three decades of scientific research. The 2025 review, published in the American Journal of ...

PLT Releases Consumer Research on Mood for Sports and Active Nutrition

by Eric Munson | July 29, 2025

Ingredient distributor PLT Health Solutions (Morristown, NJ) released new consumer research titled Feeling Active about how cognitive states—or mood—can affect sports and active nutrition. In 2024, PLT engaged with a third-party consumer research firm to conduct a study on consumer attitudes toward mood and active nutrition. The study featured 546 participants from the United States, ...

The Various Forms of Magnesium: Good, Better, Best

In May of 2013, I wrote an article for Vitamin Retailer titled, “Magnesium: A Mineral With Multiple Applications.” At that time, magnesium was already a trending nutraceutical in the dietary supplement industry—but that was only the beginning. In 2024 the magnesium market size was valued at $29.3 billion with estimations to reach $40.8 billion by ...

The Cortisol Lowering Effects of Standardized Black Seed Oil

In June and December of 2023, I wrote two articles for Vitamin Retailer on black seed oil, “Evidence Based Uses of Standardized Black Seed Oil” and “Synergism Among Nutraceuticals: Black Seed Oil, Omega-3, Astaxanthin & More,” respectively. In those articles, I discussed research on black seed oil (BSO), including a study demonstrating that a specific ...

The Women Sports Nutrition Category Explodes!

by Mark Becker | December 1, 2024

Women’s sports is on the rise – BIG TIME! All you have to do is turn on your TV. Stadiums and arenas are sold out. TV ratings are through the roof. With rock star women athletes like WNBA basketball star Caitlin Clark and Olympic Gold medalist sprinter Sha’Carri Richardson, among others, leading the way, the ...

Supplementing for a Good Mood

by Eric Munson | November 1, 2024

Many consumers, including young adults, are looking for natural ways to support their mental well-being. Good mood supplements are growing more popular in the natural products market as the world grows increasingly more stressed and anxious. According to Polaris Market Research, the global mood-enhancing supplement market was valued at $617.6 million in 2022 and is ...

Want a Better Mood? Get Creative!

by Joy Choquette | November 1, 2023

Painting, journaling, playing a musical instrument or dancing with friends—these are fun but nonessential pastimes, right? Not according to a recent survey by the American Psychiatric Association (APA). The organization, which creates monthly polls of Americans and mental health, recently published an article, “Americans Who Engage in Creative Activities at Least Weekly Report Better Mental ...

Using Your Own Skills to Boost Mood

by Lisa Schofield | November 1, 2022

Results of a new study shed light on an easy way to boost mood—using either cognitive or mindfulness skills, whichever one is stronger. In the study, the researchers found that people who were in a sad mood improved more quickly when they used a mood-improving method that they were told was their strongest skill. These ...

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