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Rowdy Mermaid Launches New Products, Expands Distribution & Partners With Rising NBA Star

by Angela Sabarese | February 28, 2022

Rowdy Mermaid has recently launched several new functional beverage products, the company stated. These include Adaptonic Clarity, four flavors of sparkling tonic beverages with Lion’s Mane mushroom for clarity and Hibiscus Pulse, a kombucha with cassia and chipotle to support circulation. Rowdy Mermaid also announced new retail partnerships and expanded distribution. In addition, the brand is ...

Can’t Stomach It? Consumers Turn to Natural Digestive Health

by Lisa Schofield | April 30, 2020

The digestive health segment is now a top-favored category among consumers who understand that it is the link to good health and well-being. Face it, a stomach gurgle is funny sounding. It’s as though the stomach wants its owner’s attention now, “feed me!” But sometimes a stomach rumble isn’t so comforting. Especially if it occurs ...

Coca-Cola Buys Australia’s Kombucha Maker Mojo

by Nicholas Saraceno | October 2, 2018

Georgia-based Coca-Cola Co. said it bought Australia-based Organic & Raw Trading Co., known for its Mojo brand of kombucha tea, extending its push into healthier drinks. The world’s largest drinks company has been increasingly diversifying its portfolio to include healthier options such as sparkling waters as consumers move away from sugary sodas. Organic & Raw’s ...

Natural Grocers Rolls Out Kombucha Taps

by Nicholas Saraceno | April 4, 2017

As innovations in the kombucha world expand, aficionados of the fizzy drink are exploring new ways to customize their experience, and Natural Grocers is at the forefront of this growing trend. The 90-plus grocery chain’s Boulder, CO customers are now able to visit the store to fill a 32 or 64-oz. growler jug with flavors such ...

AHPA Webinar on Kombucha Tax, Labeling and Legislation

by Corinne Anderson | November 18, 2015

The American Herbal Products Association (AHPA) presented the third in a series of kombucha webinars on November 4, providing regulatory and technical guidance to the kombucha industry from several industry legal experts. AHPA’s kombucha tax, labeling and legislation webinar provided broad overviews of the regulatory landscape for kombucha products, investigated granular requirements for kombucha sold ...

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