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Beyond A Food Fad

by Janet Poveromo | March 1, 2013

Retailers learn more about the allergy-free market as sales continue to grow. Glad to be free from gluten? Petrified of peanuts? Leery of lactose? Scared of soy? You’re not alone. Food allergies, sensitivities and intolerances are a growing health concern, but tracking the prevalence is challenging and can be contested, as popular and scientific definitions ...

Ubiquinol – An Update

by Sid Shastri | February 1, 2013

The scientists who have guided the world of Coenzyme Q10 (CoQ10) science recently met at the 7th International Coenzyme Q10 Association (ICQA) meeting in Sevilla, Spain. True to their earlier symposiums, held biennially in different locations, the scientists again distilled the forefront of CoQ10 knowledge on subjects ranging from mitochondrial bioenergetics, cardiovascular and neurodegenerative diseases, ...

Enduring EFAs

by Janet Poveromo | November 1, 2012

Proving they’re “essential” as well as innovative, manufacturers say EFA supplements are in it for the long haul. Omega-3 supplements are seeing greater consumer adoption and reaching a broader demographic than ever before, largely based on mounting research about their benefits. In addition to increased public education about EFAs (essential fatty acids), there is also ...

Selenium: Understanding Benefits & Risks

In this article, we will examine the effects of the trace mineral selenium in the human body. Specifically, we’ll take a look at selenium’s biological functions, interactions with other nutrients, its role in human health, its intake in the U.S. and the rational for selenium supplementation. You will also see why it is important to ...

Responding To Inflammation

by Janet Poveromo | October 1, 2012

Awareness of inflammation has come to the forefront in the scientific and medical communities—now health conscious consumers are catching on as well. In the past, inflammation has been viewed as an acute (short term) response to tissue injury that produces characteristic symptoms and usually resolves spontaneously. However, more contemporary revelations show chronic inflammation to be ...

Desirable Deliverance

by Rajiv Leventhal | September 1, 2012

Manufacturers are working hard to introduce new delivery methods to answer the needs of both retailers and consumers. When walking down an aisle of their local natural products store, consumers wouldn’t be thrilled if they were seeing the same products offered in the same delivery forms time after time.More likely, they want something innovative, efficient ...

Supporting pain Relief

by Janet Poveromo | September 1, 2012

When it comes to pain, consumers are still using conventional OTC and prescription drugs, so communicating the benefits of natural alternatives is the goal. Unfortunately, pain is extremely common. Millions suffer from acute or chronic pain every year and the effects exact tremendous costs in health care, rehabilitation and lost worker productivity, as well as ...

Enzyme Importance

by Shari Barbanel | August 1, 2012

While enzymes are a staple in aiding digestive health issues, their benefits reach far beyond an upset stomach. Americans have earned a stereotype of living their lives to certain extremes. From eating too much of the wrong foods, to being overcome with stress from working long hours and not getting enough sleep, many consumers are ...

Antioxidant Examination

by Kate Quackenbush | August 1, 2012

A high demand category with its share of controversy, meeting consumer needs means retailers must weigh the science Though consumers continue to struggle balancing a difficult economy, overall spending for health products, or those perceived to have a health benefit, has increased. And as positive press abounds about antioxidant benefits for inflammation modulation and its ...

Vibrant Greens

by Janet Poveromo | June 1, 2012

Green and whole food supplements are one of the most robust categories in natural products as consumers learn more about their magnified benefits. In a society of instant, microwaveable, frozen and prepared foods, the option of taking quality non-chemically processed greens as a supplement has piqued the interest of today’s increasingly health-conscious consumers. In fact, ...

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