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AHPA Rebuts Washington Post Article Based on Retracted Study

by Eric Munson | February 23, 2026

The American Herbal Products Association (AHPA) issued a statement regarding a Feb. 2 article published in The Washington Post titled “Can Supplements Reduce Cancer Risk?” AHPA said the author referenced an investigation targeting herbal supplements that was built on a retracted study and repeatedly asserts the dietary supplement industry is “not well regulated.” In response, ...

Herbs, Etc. Unveils New Brand Identity

by Eric Munson | November 3, 2025

On Oct. 8, Herbs, Etc. (Santa Fe, NM) announced a refreshed brand identity inspired by its ancestral traditions and the natural beauty of Santa Fe. The rebrand reflects the company’s legacy of herbalist-crafted formulas while introducing a modern look, renewed voice and expanded national presence. Herbs, Etc. was founded by esteemed herbalist Michael Moore who ...

Global Liver Health Supplements Market Projected to Reach $3.11 Billion by 2032

by Eric Munson | October 13, 2025

According to Coherent Market Insights (CMI), the global liver health supplements market was valued at $1.34 billion in 2025 and is expected to reach $3.11 billion by 2032, a compound annual growth rate (CAGR) of 12.8 percent. According to the analysis, one of the biggest drivers is increasing prevalence of liver diseases such as cirrhosis, ...

Wooden Spoon Herbs Expands Into Sprouts Farmers Market

by Eric Munson | August 12, 2025

Wooden Spoon Herbs (Chattanooga, TN), an herbal wellness brand, officially launched nationwide in all Sprouts Farmers Market locations through the retailer’s Innovative Center program. The launch features five herbalist-formulated items including the exclusive debut of Magic Magnesium Tart Cherry, a fruit-forward blend of magnesium glycinate, organic tart cherry and plant-based melatonin designed to support sleep, ...

AHPA President Michael McGuffin Dies at 73

by Eric Munson | February 18, 2025

On Feb. 17, 2025, longtime American Herbal Products Association (AHPA) President Michael McGuffin died at age 73. According to a memorial posted on the AHPA website, for 25 years, McGuffin served as the association’s president, leaving behind an indelible mark on the natural products industry through his steadfast advocacy for reasonable regulations and proactive self-governance. ...

BMC Medicine Retracts DNA Barcoding Study on Herbal Products, Industry Responds

by Eric Munson | July 22, 2024

  In July 2024, BMC Medicine’s editorial office retracted a 2013 study which used DNA barcoding analysis to test 44 herbal products. “The Editor has retracted this article. An investigation by the University of Guelph has found evidence of data fabrication in relation to this article. The Editor therefore no longer has confidence in the ...

AHPA Submits Comments to FDA on Proposed Rule for “Healthy” Claims

by Angela Sabarese | February 27, 2023

The American Herbal Products Association (AHPA) has submitted comments to the U.S. Food and Drug Administration (FDA) requesting revisions to the proposed rule updating the regulation governing “healthy” claims for food products, including dietary supplements. This proposed rule follows a 2016 Federal Register notice in which FDA invited comments on the term “healthy” as a ...

U.S. Herbal Supplement Sales Increased by 9.7 Percent in 2021

by Angela Sabarese | December 21, 2022

Annual sales of herbal dietary supplements in the United States totaled $12.350 billion in 2021, according to the American Botanical Council’s (ABC’s) 2021 Herb Market Report. This represents the highest recorded annual spending on these products in the United States and a 9.7 percent increase from the previous year—the second-highest annual sales growth for herbal supplements since ...

The Next Generation: Motherlove Unveils Major Rebrand

by Angela Sabarese | May 9, 2022

After more than 30 years of supporting expecting and new moms with a line of  herbal remedies, Motherlove Herbal Company is unveiling a rebrand. New product packaging will be rolled out on store shelves in coming weeks. The aesthetic shift focuses on new packaging that reiterates Motherlove’s long-standing values of supporting new and expecting moms ...

AHPA Continues Engagement with NIH’s National Center for Complementary and Integrative Health

by Angela Sabarese | February 15, 2021

The National Institute of Health (NIH) National Center for Complementary and Integrative Health (NCCIH) is welcoming public feedback for their fifth draft Strategic Plan covering 2021 to 2025. The plan identifies research efforts and priorities through this period. American Herbal Products Association (AHPA) staff stated it remained engaged through the development of the new Plan and ...

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