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Matters of the Heart

by Mike Straus | February 2, 2026

The heart health products market is strong and growing, driven by rising demand for cardiovascular support among aging consumers. The heart health products market is growing rapidly as consumers increasingly focus on cardiovascular health. One market report by Grand View Research says that the global heart health supplements market is projected to grow at a ...

In Pursuit of a Better, Longer Life

by Mike Straus | December 1, 2025

The longevity supplements market is rapidly growing thanks to consumer demand for products that help them stay active and sharp in old age. The Fountain of Youth has long been featured in mythological stories from around the world, dating back to Herodotus in the 5th century B.C. Modern-day supplement consumers are looking for products that ...

Savvy Fatty Acids

by Mike Straus | October 1, 2025

Essential fatty acid products are undergoing innovations. Essential fatty acid products are the hottest ingredients in town, with EFA products like omega-3 supplements and marine oils dominating the nutraceutical market. Future Market Insights predicts that the fatty acid supplements market will grow at a compound annual rate of 8.7 percent through to 2035, reaching a ...

Shields Up!

by Mike Straus | September 2, 2025

Here are some of the latest innovations in immune support supplements. The immune health supplements market is on a tear, with an increasing consumer demand for preventative care supplements driving significant growth. This sector is expected to grow at 10.5 percent CAGR through to 2035, eventually reaching a value of $84 billion, according to Future ...

NPA Analysis Shows Cost Savings From Annex II Tariff Exemptions

by Eric Munson | July 14, 2025

On July 2, the Natural Products Association (NPA) released a comprehensive economic analysis demonstrating that the Annex II tariff exemptions granted under the 2025 reciprocal tariff system generate between $218-$247 million in direct cost savings for the dietary supplement industry over a span of 69 days. The study highlights the critical role these exemptions play ...

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