flexibility
Direct Engagement Returns: Why In-Store Demos Are Driving Sales, Shelf Space & Shopper Loyalty
Education fuels wellness retail. A demo is more than sampling—it’s storytelling that drives shopper action. Walk through the aisles of any natural foods store today, and one thing is immediately clear: the wellness market has never been more crowded. Shelves are packed with adaptogenic drinks, functional snacks, new supplement blends and plant-based alternatives—all competing for ...
Keeping Current in the Marketplace
Between stocking shelves, scheduling staff, hosting events and all the daily tasks of running a store, it may seem like every day is an exercise in keeping in tune with the very real needs of your store. And of course, that’s true. However, there is also the big picture, and that is keeping current with ...
Pivot: When and How to Stay Flexible for Success
In the past few years, retailers have had to make a lot of adjustments with little notice. And even today it is not unusual to wonder when things will “return to normal.” But our current situation and the foreseeable future may have become normal now. So, it’s critical to review when and how to stay ...
Flexible Over 40
I heard a “mature” comedian talk about the problems of bending down. She said that if she actually has to pick something up off the floor, she waits until something else drops so she can pick them both up at the same time. “You think I’m bending all the way over to pick up a ...
Support For Bone And Joint Health
Strengthening the body from the inside out through nutrition is an opportunity to increase strength and flexibility for bone and joint health while helping to manage aches and pains, a concept with high consumer knowledge. In fact, the state of the market for both manufacturing (new launches) and retail sales of joint health supplements and ...
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