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The Visual Benefits of Astaxanthin for Gaming & More

Astaxanthin is one of my favorite nutraceuticals due to its broad range of beneficial effects demonstrated in human clinical research. As such, I have already written a few articles about it (see my articles in the May 2012, September 2020, and July 2023 issues of Vitamin Retailer). In the current issue, I’m going to review ...

Customizing Energy Enhancement

by Lisa Schofield | April 1, 2024

The energy category has branched out but can be confusing. Here’s how to pair the right product with each customer. Face it, nobody likes to feel drained and unable to muster up enough power to move beyond a snail’s pace. But embracing the day with ASAP vigor is the reason why the energy enhancement category ...

Athletes and Injectable Vitamins…a Safe or Dangerous Practice?

by Joy Choquette | March 1, 2023

In sports nutrition particularly at the pro level, the focus is on being stronger, better, and faster. But one popular new trend may not be as effective as it’s purported to be. Researchers have recently noticed an uptick in the number of athletes—and their coaches—who are turning to vitamin cocktails which are administered either via ...

Study: Pycnogenol Helps Relieve Symptoms of Restless Legs Syndrome

by Angela Sabarese | August 29, 2022

New scientific findings may offer hope and a natural solution to those who suffer from sensations of crawling, pulling, throbbing, aching and itching in the legs, often resulting in sleep disruption and the uncontrollable urge to move. Restless legs syndrome (RLS) impacts nearly 10 percent of the U.S. population and can lead to other health ...

Basic Nutritional Advice Can Go a Long Way in Combatting Chronic Fatigue

by Mark Becker | June 1, 2021

As we navigate COVID-19 and the increasing complexities of today’s world, retailers are often confronted by customers who seek advice for a chronic lack of energy. Often, something as simple as eating a healthy diet and supplementing with the very best nutrition can help you manage many health challenges, and that includes the persistent fatigue ...

Being a Better Sport

by Lisa Schofield | March 1, 2021

Vibrant growth of sports nutrition reflects an evolving view of wellness. Now more than ever, your customers want to feel good, to feel alive. Along with eating a healthier diet and being mindful of self-care—fitness truly makes us feel great, and it nourishes our confidence. Millions of Americans are responding to the lockdown by getting ...

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