endurance
![[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes](https://vitaminretailer.com/wp-content/uploads/2024/03/EnergyBuilding-300x200.jpg)
[Extra! Extra!] Ketone Supplements May Worsen Performance in Endurance Athletes
Kinesiologists at McMaster University have found ketone supplements, used by some athletes hoping to cross the finish line faster, may in fact worsen performance. The new double-blind study tackles previous contradictory research findings related to the efficacy of ketone supplements, which have gained popularity among athletes seeking a competitive advantage; it is known that natural ...
Stay In the Game Longer! 6 Supplements for Endurance and Rapid Recovery
For most of us, life is a balancing act. In a perfect world, we’d all have time during our day to devote to our health. But in the real world, 24 hours a day doesn’t seem like nearly enough time to fit in work, school, family and the plethora of responsibilities that life throws at ...
GNC Partners with Military-Developed Performance Beverage, Echelon
GNC has announced that it has partnered with Echelon, a new military-developed performance beverage from the team behind _USA (Bravo Sierra), for an exclusive nationwide launch. Echelon is now available online at GNC.com and at all GNC stores nationwide. Co-founded by Justin Guilbert, co-founder of coconut water company Harmless Harvest, and Benjamin Bernet, former L’Oréal executive, Echelon was developed ...
Being a Better Sport
Vibrant growth of sports nutrition reflects an evolving view of wellness. Now more than ever, your customers want to feel good, to feel alive. Along with eating a healthier diet and being mindful of self-care—fitness truly makes us feel great, and it nourishes our confidence. Millions of Americans are responding to the lockdown by getting ...
Preparing for an Endurance Event
Help customers create a memory that will last a lifetime. When I was given the April topic for my column, I was more than excited. This month, I am writing about something I have extensive experience at: preparing for an endurance event. After all, I have participated in almost 300 endurance events over the past ...
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